Breda McCarthy
Projects
1
Publications
113
Awards
22
Biography
I am a Senior Lecturer of Marketing at the Department of Economics and Marketing, JCU. My research interests lie in the intersection of consumer behaviour, ethics, sustainability and marketing practice. In this context, the focus is on exploring why consumers engage in sustainable and pro-environmental behaviours. Previous research has focused on food waste; 'green-washing' concerns and consumers' level of trust in corporate sustainability claims; the factors driving the adoption of electric vehicles and rooftop solar, and consumer acceptance of sustainable packaging. This research is focused on critical issues that are aligned with the United Nation’s Sustainable Development Goals (SDGs). I have published conference papers, journal articles and book chapters over a long career spanning approximately 25 years, in both Ireland and Australia. A period of sabbatical leave brought me to the tropics in 2006 and I started working at JCU in 2008 and am now a Senior Lecturer in Marketing.
My research is conducted in collaboration with colleagues in the Department of Economics and Marketing, along with colleagues in JCU Singapore and China, which adds a cross-cultural dimension to the research. I am a member of the leadership team at the Centre for International Trade and Business (CITBA). I am a member of the Margaret Roderick Centre for Mental Health Research. My work has been published in journals of international impact, such as the International Journal of Consumer Studies (Q1), Global Environmental Change (A*, ABDC), Journal of Cleaner Production (Q1, Scimago) and the Australasian Journal of Marketing (A, ABDC), the Asia Pacific Journal of Marketing and Logistics (A, ABDC) and Case Studies on Transport Policy.
Research
Research Interests
Sustainable consumption and the consumer decision making process. Partial least squares structural equation modelling (PLS-SEM)
Projects
The Solar Rebound and Renewable Energy Adoption in the Sunshine State (Old ID 27450)
15 Jan 2022 - 31 Dec 2022
Teaching
Teaching Interests
Interests: the student experience and digital marketing (various courses undertaken).
Statement of contribution to diversity and inclusion in teaching
I share my institution’s commitment to diversity, equity, and inclusion. Participation in higher education is fundamental to a thriving economy and a just society, and contributes to the wellbeing of individuals, their families and future generations. I am mindful of the negative impacts of power and colonialism on marginalized groups and am committed to creating an inclusive and equitable learning environment for all individuals. I am aware that learners have different cognitive styles, different frames of references, different cultural and socio-economic backgrounds, and therefore are likely to face unique challenges. Embracing diversity means ensuring that my teaching materials are designed with accessibility principles in mind, that topics that concern marginalised groups are covered in the curriculum, that assessment practices are fair and do not disadvantage minorities or students with disabilities. In the classroom, I strive to build trust with students, listen to their opinions, and encourage them to pursue their studies with the confidence that they have the potential to succeed and be future leaders in the broader community.
Research Advisor Accreditation
Advisor Type
Primary
Research Advisor Accreditation
Role
Chair; Independent Academic
Current JCU Research Students
Blockchain Adoption in Agri-food Supply Chains: A Comparative Study of Australia and Nigeria
Doctor of Philosophy (Management and Commerce)
Activities
Awards
Associations
Output
McCarthy, Breda (2022) The solar rebound and renewable energy adoption in the Sunshine State. Sydney, NSW, Australia: [Report]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2016) Do fear appeals lead to a change in behaviour?. United Kingdom: [Report] [DOI]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2016) Strategy, Marketing Plans and Small Organisations
. Townsville, QLD, Australia: [Teaching Material]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2016) Consumer Behaviour and PR. London, UK: [Teaching Material]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2016) Kerry GeoPark: can European GeoPark certification create competitive advantage for a tourist destination?. United Kingdom: [Report] [DOI]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2014) Spotlight on New Zealand: health screening for women [case study]. North Ryde, NSW, Australia: [Teaching Material]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2011) Housing purchase decision: the decision of a lifetime. North Ryde, NSW, Australia: [Teaching Material]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2011) BHP Billiton and Rio Tinto: seizing opportunities in China's dragon economy [Case study]. South Melbourne, VIC, Australia: [Teaching Material]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2010) Why do consumers join social networking sites? [case study]. Frenchs Forest, NSW, Australia: [Teaching Material]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2010) Contiki Australia: providing superior value [case study]. Frenchs Forest, NSW, Australia: [Teaching Material]
Other Publication
ResearchOnline@JCU
Bundaberg Rum: using demographic and psychographic segmentation to develop a cult brand [case study]
2010
McCarthy, Breda (2010) Bundaberg Rum: using demographic and psychographic segmentation to develop a cult brand [case study]. Frenchs Forest, NSW, Australia: [Teaching Material]
Other Publication
ResearchOnline@JCU
Vivas health: developing a strong brand in a regulated health insurance environment [case study]
2007
McCarthy, Breda (2007) Vivas health: developing a strong brand in a regulated health insurance environment [case study]. Dublin, Ireland: [Teaching Material]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2003) Carbery Milk products: the use of focus group research in the development of new products [case study]. Dublin, Ireland: [Teaching Material]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2003) Carroll meats [case study]. Dublin, Ireland: [Teaching Material]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (2003) Recreation in the Irish uplands [case study]. Dublin, Ireland: [Teaching Material]
Other Publication
ResearchOnline@JCU
Pitts, Eamonn; O'Connell, Larry; McCarthy, Breda (2001) The competitiveness of the Irish food processing industry. Dublin, Ireland: [Report]
Other Publication
ResearchOnline@JCU
McCarthy, Breda (1997) The strategy formation process: a study of Irish SMEs. [Thesis]
Other Publication
ResearchOnline@JCU
Wang, Pengji; McCarthy, Breda (2026) 'Are Senders of eWOM Biased? The Role of Personality and Collectivism'. International Journal of Tourism Research, 28 (3). [DOI]
McCarthy, Breda; Kapetanaki, Ariadne Beatrice; Wang, Pengji (2025) 'Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste'. International Journal of Consumer Studies, 49 (3). [DOI]
McCarthy, Breda; Jarvis, Diane; Grainger, Daniel (2025) 'Does experience drive potential buyers away? The influence of consumption values, emotions and experience on the purchase of battery electric vehicles'. Case Studies on Transport Policy, 20 . [DOI]
McCarthy, Breda; Liu, Hongbo (2024) 'It Starts at Home: Non-Economic Factors Influencing Consumer Acceptance of Battery Storage in Australia'. Environmental Science and Pollution Research, 31 :57129-57145. [DOI]
McCarthy, Breda (2024) 'Does generative artificial intelligence help or hinder sustainable marketing?'. Journal of Resilient Economies, 4 (2):19-33. [DOI]
McCarthy, Breda (2024) 'Moral licensing and habits: do solar households make negligent choices?'. Renewable and Sustainable Energy Reviews, 191 . [DOI]
McCarthy, Breda (2024) 'Green, guilty, and frugal: Facilitators of energy saving and the choice of energy-efficient appliances in the Australian energy market'. Energy Strategy Reviews, 53 . [DOI]
Old age or cognitive decline? Examining the usability of a mobile health app for older Australians
2024
McCarthy, Breda; Kaur Sabharwal, Jagdeep; Chawla, Shailey (2024) 'Old age or cognitive decline? Examining the usability of a mobile health app for older Australians'. Informatics for Health and Social Care, 49 (1):83-97. [DOI]
Wang, Pengji; McCarthy, Breda (2023) 'Beyond positive and negative eWOM: the role of trust propensity and individuation in shaping consumers’ perception of brand image'. International Journal of Hospitality & Administration, 24 (3):387-414. [DOI]
Liu, Hongbo; McCarthy, Breda (2023) 'Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments'. Asia Pacific Journal of Marketing and Logistics, 35 (4):920-943. [DOI]
Qian, Long; Li, Feng; Liu, Hongbo; Wang, Lingen; McCarthy, Breda; Shaosheng, Jin (2022) 'Rice vs. wheat: does staple food consumption pattern affect food waste in Chinese university canteens?'. Resources, Conservation and Recycling, 176 . [DOI]
Qian, Long; Rao, Qingling; Liu, Hongbo; McCarthy, Breda; Liu, Li Xian; Wang, Lingen (2022) 'Food waste and associated carbon footprint:Evidence from Chinese universities'. Ecosystem Health and Sustainability, 8 (1). [DOI]
McCarthy, Breda; Liu, HongBo (2022) 'Power to regional households: consumer attitudes towards electricity-saving, the solar rebound and the determinants of rooftop solar adoption'. Australasian Journal of Environmental Management, 29 (4):405-424. [DOI]
McCarthy, Breda (2022) 'Renewable energy householders in the Sunshine State: do they perceive a rebound effect?'. Journal of Resilient Economies, 2 (1):123-130. [DOI]
McCarthy, Breda; Wang, Pengji (2022) 'Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging?'. Journal of Food Products Marketing, 28 (4):153-178. [DOI]
Zahra, Sadaf; McCarthy, Breda; Chaiechi, Taha (2022) 'Sustainable meat consumption intentions: conceptualisation, scale development and validation'. British Food Journal, 124 (5):1659-1679. [DOI]
McCarthy, Breda; Eagle, Lynne (2021) 'Are the sustainability-oriented skills and competencies of business graduates meeting or missing employers needs? Perspectives of regional employers'. Australian Journal of Environmental Education, 37 (3):326-343. [DOI]
Wang, Pengji; McCarthy, Breda (2021) 'What do people like on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore'. Australasian Marketing Journal, 29 (2). [DOI]
Wang, Pengji; McCarthy, Breda; Kapetanaki, Ariadne (2021) 'To be ethical or to be good? The impact of good provider and moral norms on food waste decisions in two countries'. Global Environmental Change, 69 . [DOI]
McCarthy, Breda; Kapetanaki, Ariadne Beatrice; Wang, Pengji (2020) 'Completing the food waste management loop: is there market potential for value-added surplus products (VASP)?'. Journal of Cleaner Production, 256 . [DOI]
McCarthy, Breda; Kapetanaki, Ariadne; Wang, Pengji (2019) 'Circular agri-food approaches: will consumers buy novel products made from vegetable waste?'. Rural Society, 28 (2):91-107. [DOI]
McCarthy, Breda; Schurmann, Andrea (2018) 'Risky business: growers' perceptions of organic and biodynamic farming in the tropics'. Rural Society, 27 (3). [DOI]
McCarthy, Breda; Eagle, Lynne; Osmond, Amy (2018) 'Electricity consumers in regional Australia: social acceptance of coal-fired power and renewable energy'. Social Business, 8 (3):253-275. [DOI]
McCarthy, Breda; Eagle, Lynne; Lesbirel, Hayden (2017) 'Barriers to the diffusion of renewable energy in Queensland'. Rural Society, 26 (3):210-224. [DOI]
Journal Publication
ResearchOnline@JCU
McCarthy, Breda; Liu, Hong-Bo (2017) 'Food waste and the 'green' consumer'. Australasian Marketing Journal, 25 (2):126-132. [DOI]
Journal Publication
ResearchOnline@JCU
McCarthy, Breda; Liu, Hong-Bo (2017) 'Waste not, want not: exploring green consumers' attitudes towards wasting edible food and actions to tackle food waste'. British Food Journal, 119 (12):2519-2531. [DOI]
Journal Publication
ResearchOnline@JCU
Eagle, Lynne; Osmond, Amy; McCarthy, Breda; Low, David; Lesbirel, Hayden (2017) 'Social marketing strategies for renewable energy transitions'. Australasian Marketing Journal, 25 (2):141-148. [DOI]
Journal Publication
ResearchOnline@JCU
McCarthy, Breda; Liu, Hong-Bo; Chen, Tingzhen (2016) 'Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers'. British Food Journal, 118 (6):1334-1349. [DOI]
Liu, Hong-Bo; McCarthy, Breda; Chen, Tingzhen (2016) 'Green food consumption in China: segmentation based on attitudes toward food safety'. Journal of International Food and Agribusiness Marketing, 28 (4):346-362. [DOI]
Journal Publication
ResearchOnline@JCU
McCarthy, Breda L.; Liu, Hong-Bo; Chen, Tingzhen (2015) 'Trends in organic and green food consumption in China: opportunities and challenges for regional Australian exporters'. Journal of Economic & Social Policy, 17 (1).
Journal Publication
ResearchOnline@JCU
McCarthy, Breda; Schurmann, Andrea (2015) 'Sustainable horticulture in North Queensland: resistance to the adoption of innovations?'. Journal of New Business Ideas and Trends, 13 (2):15-38.
McCarthy, Breda (2014) 'Sustainable food systems in Northern Queensland'. Journal of Economic and Social Policy, 16 (1):1-18.
Liu, Hong Bo; McCarthy, Breda; Chen, Tingzhen; Guo, Shu; Song, Xuguang (2014) 'The Chinese wine market: a market segmentation study'. Asia Pacific Journal of Marketing and Logistics, 26 (3):450-471. [DOI]
Journal Publication
ResearchOnline@JCU
McCarthy, Breda; Murphy, Laurie (2013) 'Who's buying organic food and why? political consumerism, demographic characteristics and motivations of consumers in North Queensland'. Tourism & Management Studies, 9 (1):72-79.
Journal Publication
ResearchOnline@JCU
McCarthy, Breda (2012) 'From fishing and factories to cultural tourism: the role of social entrepreneurs in the construction of a new institutional field'. Entrepreneurship and Regional Development, 24 (3-4):259-282. [DOI]
The importance of networks in special interest tourism: case studies of music tourism in Australia
2009
Moscardo, Gianna; McCarthy, Breda; Murphy, Laurie; Pearce, Philip (2009) 'The importance of networks in special interest tourism: case studies of music tourism in Australia'. International Journal of Tourism Policy, 2 (1-2):5-23. [DOI]
Journal Publication
ResearchOnline@JCU
McCarthy, Breda (2008) 'The evolution and transformation of networks: a study of private health insurance in Ireland'. Irish Journal of Management, 29 (1):87-112.
Journal Publication
ResearchOnline@JCU
McCarthy, Breda (2008) 'Case study of an artists’ retreat in Ireland: an exploration of its business model'. Social Enterprise Journal, 4 (2):136-149. [DOI]
Journal Publication
ResearchOnline@JCU
McCarthy, Breda (2006) 'Building and sustaining trust in networks: lessons from the performing arts'. Irish Marketing Review, 18 (1):47-57.
Journal Publication
ResearchOnline@JCU
McCarthy, Breda; Torres, Ann M. (2004) 'A study of network typology in relation to the performing arts'. International Journal of Entrepreneurship and Innovation, 6 (3):168-176.
Journal Publication
ResearchOnline@JCU
The impact of the entrepreneur's personality on the strategy-formation and planning process in SMEs
2003
McCarthy, Breda (2003) 'The impact of the entrepreneur's personality on the strategy-formation and planning process in SMEs'. Irish Journal of Management, 24 (1):154-172.
Journal Publication
ResearchOnline@JCU
McCarthy, Breda (2003) 'Strategy is personality-driven, strategy is crisis-driven: insights from entrepreneurial firms'. Management Decisions, 41 (4):327-339. [DOI]
Journal Publication
ResearchOnline@JCU
McCarthy, Breda; Leavy, Brian (2000) 'Phases in the strategy formation process: an exploratory study of Irish SMEs'. Irish Business and Administrative Research, 21 (2):55-80.
Journal Publication
ResearchOnline@JCU
McCarthy, Breda (2000) 'Researching the dynamics of risk-taking and social learning: an exploratory study of Irish entrepreneurs'. Irish Marketing Review, 13 (1):46-60.
Journal Publication
ResearchOnline@JCU
McCarthy, Breda (2000) 'The cult of risk taking and social learning: a study of Irish entrepreneurs'. Management Decision, 38 (8):563-574. [DOI]
Journal Publication
ResearchOnline@JCU
The emergence of a prepared consumer food sector in Ireland: a study of its competitive performance
1999
McCarthy, Breda; Pitts, Eamonn (1999) 'The emergence of a prepared consumer food sector in Ireland: a study of its competitive performance'. Irish Banking Review, :26-36.
Journal Publication
ResearchOnline@JCU
McCarthy, Breda; Leavy, Brian (1998) 'The entrepreneur, risk perception and change over time: a typology approach'. Irish Business and Administrative Research, 19 (1):126-140.
Journal Publication
ResearchOnline@JCU
McCarthy, Breda (2025) 'Book Review of Biodiversity and climate: tackling global footprints edited by Édouard Civel, Christian de Perthuis, Université Paris Dauphine-PSL, France, Janet E. Milne, Vermont Law School, US, Mikael Skou Andersen, Aarhus University, Denmark and Hope Ashiabor, University of New South Wales Business School, Australia. Edward Elgar Publishing' Rural Society, 34 (2) :216-218. [DOI]
Journal Contribution
ResearchOnline@JCU
McCarthy, Breda (2016) 'The Air Force is ready to respond. Anytime. Anywhere' SAGE Business Cases, . [DOI]
McCarthy, Breda (2016) 'Building place brands: there's nothing like Australia' SAGE Business Cases, . [DOI]
McCarthy, Breda (2016) 'Aromababy: Australia's first organic baby skincare range' SAGE Business Cases, . [DOI]
McCarthy, Breda (2016) 'Blessed Earth: engaging customers' SAGE Business Cases, . [DOI]
McCarthy, Breda (2015) 'soleRebels: targeting the ethical consumer' SAGE Business Cases, . [DOI]
Journal Contribution
ResearchOnline@JCU
Gleninchaquin Park
2009
McCarthy, Breda (2009) 'Gleninchaquin Park' Irish Business Journal, 5 (1) :55-66.
Journal Contribution
ResearchOnline@JCU
McCarthy, Breda (2008) 'Opportunity recognition in tourism: a study of the Kerry GeoPark' :1-27.
McCarthy, Breda (2008) 'Book review of Music and Tourism: on the road again by Chris Gibson and John Connell. Clevedon, UK, Channel View Publications, 2005. ISBN 978-1-873150-92-4' Tourism Recreation Research, 33 (2) :230-231.
Journal Contribution
ResearchOnline@JCU
McCarthy, Breda; Wang, Pengji (2022) BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability . In: Chaiechi, Taha;Wood, Jacob eds. Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions Cairns, QLD, Australia, [DOI]
McCarthy, Breda; Hayshida-Boyles, Alana L.; Connell, Adam (2019) 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems . In: Macht, Stephanie eds. A circular economy model for reducing food waste in the University sector: meeting the United Nation’s Sustainable Development Goals Cairns, QLD, Australia,
Conference Publication
ResearchOnline@JCU
Wang, Pengji; McCarthy, Breda; Chal, Homone Thar; Myint OO, Aye; Ruta, Moe Nyi; Marn, Thae Hay (2019) ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change . In: Richard, James E.;Kadirov, Djavlonbek eds. Content marketing: Australian and Singaporean bank brands Wellington, New Zealand,
Conference Publication
ResearchOnline@JCU
MacArthur, Andrew; McCarthy, Breda; Eagle, Lynne (2019) ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change . In: Richard, James E.;Kadirov, Djavlonbek eds. Consumers' perceptions of social media advertising Wellington, New Zealand,
Conference Publication
ResearchOnline@JCU
Zahra, Sadaf; McCarthy, Breda; Chaiechi, Taha (2019) 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems . In: McCarthy, Breda eds. Does religiosity promote environmental values that underpin sustainable meat consumption? A study in the context of an emerging nation Cairns, QLD, Australia,
Conference Publication
ResearchOnline@JCU
Eagle, Lynne; McCarthy, Breda; Low, David (2018) International Social Marketing Conference: broadening cultural horizons in social marketing . In: Hay, Rachel eds. Winds of change: a study of the acceptability of renewable energy in regional Australia Singapore,
McCarthy, B.; Liu, H. (2016) ANZMAC 2016: Australian and New Zealand Marketing Academy Conference: marketing in a post-disciplinary era . In: Fortin, David;Ozanne, Lucie eds. Characterising the green consumer: who wastes food and what are the potential solutions to household food waste?
Christchurch, New Zealand,
Conference Publication
ResearchOnline@JCU
McCarthy, B.; Liu, H.; Schurmann, A. (2016) ANZMAC 2016: Australian and New Zealand Marketing Academy Conference: marketing in a post-disciplinary era . In: Fortin, David;Ozanne, Lucie eds. Household food waste and the green consumer Christchurch, New Zealand,
Conference Publication
ResearchOnline@JCU
McCarthy, Breda; Liu, Hong-Bo; Chen, Tingzhen (2015) ANZMAC 2015: Australian and New Zealand Marketing Academy Conference . In: Sinha, Ashish;Cadeaux, Jack;Bucic, Tania eds. Women, men and certified food: opting out of the conventional Chinese food market Sydney, NSW, Australia,
Liu, Hong Bo; McCarthy, Breda; Chen, Tingzhen (2015) International Food Marketing Research Symposium . In: Stanton, John;Lang, Mark;Baourakis, George eds. Chinese certified organic food consumers and the market for green food Crete, Greece,
McCarthy, Breda; Liu, Hong Bo; Chen, Tingzhen (2015) International Food Marketing Research Symposium . In: Stanton, John;Lang, Mark;George, Baourakis eds. Green food consumption in China: segmentation based on attitudes towards food safety Crete, Greece,
McCarthy, Breda; Schurmann, Andrea (2014) ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change . In: Rundle-Thiele, Sharyn;Kubacki, Krzysztof;Arli, Denni eds. Sustainable horticulture: understanding barriers to the adoption of innovation Brisbane, QLD, Australia,
Liu, Hong-Bo; McCarthy, Breda; Chen, Tingzhen; Zhou, Zhang-yue; Song , Xuguang; Guo, Shu (2013) ANZAM 2013: 27th Australian and New Zealand Academy of Management Conference: managing on the edge Dynamics of wine consumption in China: an empirical study Hobart, TAS, Australia,
Conference Publication
ResearchOnline@JCU
McCarthy, Breda (2009) AIMAC 2010: 10th International Conference on Arts and Cultural Management . In: Voss, Zannie Giraud eds. Shifting membership in arts-tourism networks: an exploration of the Australian Festival of Chamber Music Dallas, TX, USA,
McCarthy, Breda; Wang, Pengji; Kapetanaki, Ariadne (2026) ANZMAC 2025: Riding the Waves: Navigating Marketing's Dynamic Landscape Food for thought: motives across cultures Sydney, NSW, Australia, .
Conference Contribution
ResearchOnline@JCU
McCarthy, Breda; Wang, Pengji; Basu, Someek; Alappat, Maple Justin (2025) ANZMAC 2025: Riding the Waves: Navigating Marketing's Dynamic Landscape No Food Like Digital Food: aesthetics, Leftovers And Emotions Sydney, NSW, Australia, .
Conference Contribution
ResearchOnline@JCU
McCarthy, Breda (2023) ANZMAC 2022: Reconnect and Reimagine Residential Battery Storage – Disruptive Technology, Disjuncture Between Policy And Reality Perth, WA, Australia, .
Conference Contribution
ResearchOnline@JCU
McCarthy, Breda; Kapatekaki, Ariadne; Wang, Pengji (2018) SEGRA 2018: Sustainable Economic Growth for Regional Australia Conference Food waste in Australia and consumers' willingness to buy novel, value-added foods Mackay, QLD, Australia, .
McCarthy, Breda; Liu, Hong-Bo (2018) Academy of Marketing 51st Annual Conference: marketing the brave Food waste within eco-friendly households: modelling the factors that have an impact on food waste levels Stirling, UK, .
McCarthy, Breda; Eagle, Lynne; Osmond, Amy; Lesbirel, Hayden; Lowe, David (2018) Academy of Marketing 51st Annual Conference: marketing the brave Electricity consumers in regional Australia: social acceptance of coal-fired power and renewable energy Stirling, UK, .
McCarthy, Breda; Liu, Hong-Bo; Chen, Tingzhen (2014) SEGRA 2014: Sustainable Economic Growth for Regional Australia Conference Trends in organic food consumption in China: opportunities and challenges for regional Australian exporters Alice Springs, NT, Australia, .
McCarthy, Breda (2013) SEGRA 2013: Sustainable Economic Growth for Regional Australia Conference A case study of sustainable food systems in Northern Queensland Coffs Harbour, NSW, Australia, .
McCarthy, Breda; Murphy, Laurie (2012) TMS Management Studies International Conference Algarve 2012 Who's buying organic food and why? political consciousness, demographic characteristics and motivations of consumers in North Queensland Portugal, .
Conference Contribution
ResearchOnline@JCU
McCarthy, Breda (2008) CRRED 2008: 6th Rural Entrepreneurship and Rural Regional Development Conference Cultural tourism clusters: experiences from Ireland Dumfries, UK, .
McCarthy, Breda; Moscardo, Gianna; Murphy, Laurie; Pearce, Philip (2007) ATMC 2007: Advances in Tourism Marketing Conference Mining and chamber music: terra nova, exploring new territory in the development of music-tourism networks Valencia, Spain, .
Hayshida-Boyles, Alana L.; McCarthy, Breda; Connell, Adam (2024) 'The ‘Greening’ of an Australian University: Onsite Composting of Residential Food Waste' In: Hayshida-Boyles, Alana L., McCarthy, Breda, and Connell, Adam (2024) The ‘Greening’ of an Australian University: Onsite Composting of Residential Food Waste. In: Choudhury, Atun Roy, and Palani, Sankar Ganesh, (eds.) Material and Energy Recovery from Solid Waste for a Circular Economy. CRC Press, Boca Raton, Florida, USA(Eds.). Material and Energy Recovery from Solid Waste for a Circular Economy. Boca Raton, Florida, USA : CRC Press. [DOI]
Chawla, Shailey; Sabharwal, Jagdeep Kaur; McCarthy, Breda; Erhardt, Rene (2021) 'Technology acceptance, social marketing and the design of a mobile health app to support active aging amongst senior citizens in the Asia Pacific region' In: Chawla, Shailey, Sabharwal, Jagdeep Kaur, McCarthy, Breda, and Erhardt, Rene (2021) Technology acceptance, social marketing and the design of a mobile health app to support active aging amongst senior citizens in the Asia Pacific region. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer Nature Singapore, Singapore, pp. 239-261(Eds.). Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Singapore : Springer Nature Singapore. [DOI]
Eagle, Lynne; McCarthy, Breda; Hay, Rachel; Osmond, Amy; Low, David (2019) 'Stakeholder perceptions of the importance and effects of sustainability education' In: Eagle, Lynne, McCarthy, Breda, Hay, Rachel, Osmond, Amy, and Low, David (2019) Stakeholder perceptions of the importance and effects of sustainability education. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer Nature, Cham, Switzerland, pp. 65-86(Eds.). Clean Green and Responsible? Soundings from Down Under. Cham, Switzerland : Springer Nature. [DOI]
McCarthy, Breda; Eagle, Lynne (2019) 'Attitudes of incumbent regimes to a renewable energy transition: a case study of Queensland, Australia' In: McCarthy, Breda, and Eagle, Lynne (2019) Attitudes of incumbent regimes to a renewable energy transition: a case study of Queensland, Australia. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 227-252(Eds.). Clean, Green and Responsible? Soundings from Down Under. Cham, Switzerland : Springer. [DOI]
McCarthy, Breda; Eagle, Lynne; Osmond, Amy; Low, David (2019) 'Social marketing and residential electricity consumption: every kilowatt matters' In: McCarthy, Breda, Eagle, Lynne, Osmond, Amy, and Low, David (2019) Social marketing and residential electricity consumption: every kilowatt matters. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 107-132(Eds.). Clean, Green and Responsible? Soundings from Down Under. Cham, Switzerland : Springer. [DOI]
Book Chapter
ResearchOnline@JCU
Liu, H.; McCarthy, B. (2017) 'Wine purchasing behaviour in China' In: Liu, H., and McCarthy, B. (2017) Wine purchasing behaviour in China. In: Capitello, Roberta, Charters, Steve, Menival, David, and Yuan, Jingxue, (eds.) The Wine Value Chain in China: consumers, marketing, and the wider world. Elsevier Asian Studies Series . Elsevier, Cambridge, MA, USA, pp. 117-129(Eds.). The Wine Value Chain in China: consumers, marketing, and the wider world. Cambridge, MA, USA : Elsevier.
Book Chapter
ResearchOnline@JCU
McCarthy, Breda (2016) 'Creating a climate for local and organic foods: the importance of learning, social networks and government support' In: McCarthy, Breda (2016) Creating a climate for local and organic foods: the importance of learning, social networks and government support. In: Stanton, John L., and Lang, Mark F., (eds.) The Meaning of Local Foods: a food marketing management perspective. Institute of Food Products Marketing , New Jersey, NY, USA, pp. 31-47(Eds.). The Meaning Of Local Foods: A Food Marketing Management Perspective. New Jersey, NY, USA : Institute of Food Products Marketing.
Book Chapter
ResearchOnline@JCU
McCarthy, Breda (2013) 'The landscape of music festivals in Australia' In: McCarthy, Breda (2013) The landscape of music festivals in Australia. In: Tschmuck, Peter, Pearce, Philip L., and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, Berlin, Germany, pp. 119-134(Eds.). Music Business and the Experience Economy: the Australasian case. Berlin, Germany : Springer. [DOI]
Book Chapter
ResearchOnline@JCU
McCarthy, Breda (2011) 'Cultural tourism clusters: experiences from Ireland' In: McCarthy, Breda (2011) Cultural tourism clusters: experiences from Ireland. In: Macleod, Donald V.L., and Gillespie, Steven A., (eds.) Sustainable Tourism in Rural Europe: approaches to development. Advances in Tourism, 21 . Routledge, Oxon, UK, pp. 243-258(Eds.). Sustainable Tourism in Rural Europe: approaches to development. Oxon, UK : Routledge.
Book Chapter
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McCarthy, Breda (2010) 'Cultural tourism development in Irish villages and towns: the role of authenticity, social, cultural and tourist capital' In: McCarthy, Breda (2010) Cultural tourism development in Irish villages and towns: the role of authenticity, social, cultural and tourist capital. In: Hogan, John, Donnelly, Paul F., and O'Rourke, Brendan K., (eds.) Irish Business & Society: governing, participating & transforming in the 21st Century. Gill & Macmillan, Dublin, Ireland, pp. 418-437(Eds.). Irish Business & Society: governing, participating & transforming in the 21st Century. Dublin, Ireland : Gill & Macmillan.
McCarthy, Breda; Moscardo, Gianna; Murphy, Laurie; Pearce, Philip (2010) 'Music-tourism networks: a study of three festivals in
Queensland' In: McCarthy, Breda, Moscardo, Gianna, Murphy, Laurie, and Pearce, Philip (2010) Music-tourism networks: a study of three festivals in Queensland. In: Kozak, Metin, Gnoth, Juergen, and Andreu, Luisa L.A., (eds.) Advances in Tourism Destination Marketing: managing networks. Routledge, Abingdon, Oxon, UK, pp. 74-87(Eds.). Advances in Tourism Destination Marketing: managing networks. Abingdon, Oxon, UK : Routledge.
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Vivas health
2008
McCarthy, Breda (2008) 'Vivas health' In: McCarthy, Breda (2008) Vivas health. In: Cunningham, James A., and Harrington, Denis G., (eds.) Irish Management 2.0: new managerial priorities in a changing economy. Blackhall Publishing, Dublin, Ireland, pp. 157-177(Eds.). Irish Management 2.0: new managerial priorities in a changing economy. Dublin, Ireland : Blackhall Publishing.
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Garavan, Thomas N.; Cinnéide, Barra Ó.; Fleming, Patricia; McCarthy, Breda; Downey, Ambrose (1997) Entrepreneurship and Business Start-Ups in Ireland. Dublin, Ireland: Oak Tree Press.
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