Do fear appeals lead to a change in behaviour?

Other Publication ResearchOnline@JCU
McCarthy, Breda
Abstract

[Extract] This case serves to highlight the importance of marketing communications in the public sector and how advertising can bring about behavioural change.

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ISBN/ISSN

9781473953499

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Pages Count

9

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Publisher

SAGE Publishing

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United Kingdom

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DOI

10.4135/9781473953499