The price of beauty

Journal Contribution ResearchOnline@JCU
McCarthy, Breda
Abstract

This case study shows that the beauty industry is often criticized. Billions of dollars are spent by consumers annually on appearance-enhancing products, ranging from cosmetics, skin lightening creams, cosmetic surgery and weight loss aids. This case study examines the ethical implications for marketers of such products and examines how society can help young children develop cognitive defences against the undesirable effects of advertising.

Journal

SAGE Business Cases

Publication Name

N/A

Volume

N/A

ISBN/ISSN

N/A

Edition

N/A

Issue

N/A

Pages Count

N/A

Location

N/A

Publisher

SAGE

Publisher Url

N/A

Publisher Location

London

Publish Date

N/A

Url

N/A

Date

N/A

EISSN

N/A

DOI

10.4135/9781473937482