Abstract
This case study shows that the beauty industry is often criticized. Billions of dollars are spent by consumers annually on appearance-enhancing products, ranging from cosmetics, skin lightening creams, cosmetic surgery and weight loss aids. This case study examines the ethical implications for marketers of such products and examines how society can help young children develop cognitive defences against the undesirable effects of advertising.
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SAGE Business Cases
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SAGE
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London
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DOI
10.4135/9781473937482