Shifting membership in arts-tourism networks: an exploration of the Australian Festival of Chamber Music

Conference Publication ResearchOnline@JCU
McCarthy, Breda
Abstract

The purpose of this paper to explore membership structures of an Australian chamber music network. A longitudinal approach is taken in order to explore changes in membership and their impact on network outcomes. The paper begins by reviewing the literature on networks and goes on to describe the Australian Festival of Chamber Music. This festival takes place in a city that is far removed from the centre of the arts world, yet it has succeeded in attracting and retaining a large audience. Through a case study, it is demonstrated that a non-profit arts organisation is using tourism networks to host special events and in an attempt to solve economic problems. The authors propose a typology consisting of two main types of networks: a core, value-creation, vertical network and a peripheral, value-enhancing, horizontal network. Conclusions are drawn about the potential of arts-tourism networks to support, and hinder, the achievement of organisational objectives. The author concludes that arts-tourism networks are valuable but they are not the panacea that public policy makers would like us to believe.

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AIMAC 2010: 10th International Conference on Arts and Cultural Management

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17

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Dallas, TX, USA

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Meadows School of the Arts and the Cox School of Business, Southern Methodist University

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Dallas, TX, USA

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