Building and sustaining trust in networks: lessons from the performing arts

Journal Publication ResearchOnline@JCU
McCarthy, Breda
Breda McCarthy
Abstract

This paper focuses on the role of the network coordinator in creating an atmosphere of trust in a cultural network. The study describes motivations for participating in networks and their associated consequences. The study emphasises that although network members and artistic programmes are subject to change every year, temporary relationships exist within a permanent, stable structure. The paper describes different types of trust – rational, swift and latent – that are associated with this type of network structure.

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18

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0790-7362

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1

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Marketing Institute

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