Carroll meats [case study]

Other Publication ResearchOnline@JCU
McCarthy, Breda
Abstract

[Extract] Seamus Carroll founded Carroll Meats in 1979 and he quickly built up a reputation as a supplier of high-quality sliced meets. Since then, the founder has attempted to expan the company by adding value to traditional products, introducing new products and entering new markets.

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Marketing Research in Ireland: theory and practice

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ISBN/ISSN

978-0-7171-3489-X

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Pages Count

4

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Publisher

Gill & Macmillan

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Publisher Location

Dublin, Ireland

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