Why do consumers join social networking sites? [case study]

Other Publication ResearchOnline@JCU
McCarthy, Breda
Breda McCarthy
Abstract

[Extract] If there is one common denominator among young people today, it would be that they are enthusiastic users of social networking sites (SNSs). Also known as user-generated content sites, they provide platforms for sharing information, videos and photos, and blogging. These sites are often referred to as Web 2.0. Facebook is one of the world's most popular social networking websites, attracting more and more people outside of its core 25- to 34-year-old demographic.

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Marketing

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978-1-4425-1124-8

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2

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Pearson Australia

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Frenchs Forest, NSW, Australia

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