Strategy is personality-driven, strategy is crisis-driven: insights from entrepreneurial firms
Journal Publication ResearchOnline@JCUMcCarthy, Breda
Abstract
The objective of this study was to explore the main factors influencing the development of strategy in small firms. Among its contributions, the study found that strategy was personality-driven and crisis-driven. The study identified two main types of entrepreneurs: the pragmatist and the charismatic entrepreneur, and highlighted how the risk-taking capacities of some entrepreneurs changed over time. The study suggests that the experience of crisis gave rise to a more rational, planned approach to the strategy-making process.
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Volume
41
ISBN/ISSN
0025 1747
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Issue
4
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Publisher
Emerald Group
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EISSN
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DOI
10.1108/00251740310468081