Housing purchase decision: the decision of a lifetime

Other Publication ResearchOnline@JCU
McCarthy, Breda
Breda McCarthy
Abstract

[Extract] Driving to work on Monday morning, Paul has plenty to think about. He is considering buying one of the houses he and his partner had inspected over the weekend. This decision is a difficult one and one that will affect his whole family. Making the right choice is crucial given the financial and lifestyle implications of this decision.

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Consumer Behaviour: implications for marketing strategy

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978-0-07-028709-9

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2

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McGraw-Hill

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Publisher Location

North Ryde, NSW, Australia

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