Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions
Conference Publication ResearchOnline@JCUAbstract
The aim of this paper is to highlight the ways in which the sustainable packaging industry, in conjunction with consumers, can help to reduce environmental damage to fragile ecosystems. We discuss several theoretical models that have been widely used to explain behavourial change. The literature review suggests that lifestyle segmentation, and concepts from the extended theory of planned behaviour and adoption of innovation literature provide rich explanations for why individuals are likely to purchase and adopt novel forms of sustainable packaging. We propose a model identifying several factors that influence purchase intentions and further research is recommended with a focus on market segments defined by sustainable lifestyles.
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Publication Name
BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability
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ISBN/ISSN
978-981-16-5259-2
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Pages Count
18
Location
Cairns, QLD, Australia
Publisher
Springer
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Publisher Location
Singapore
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EISSN
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DOI
10.1007/978-981-16-5260-8_21