Carbery Milk products: the use of focus group research in the development of new products [case study]
Other Publication ResearchOnline@JCUMcCarthy, Breda
Abstract
[Extract] Introduction: Company Background. The West Cork-based company, Carbery Group, has been making cheddar cheese since 1968. Today it is Ireland's largest exporter of cheese. In the late 1980s, Carbery made a strategic decision to reduce its dependency on cheddar, which is largely a commodity product, and diversify into new value-added cheeses.
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Marketing Research in Ireland: theory and practice
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ISBN/ISSN
978-0-7171-3489-X
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Pages Count
4
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Publisher
Gill & Macmillan
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Dublin, Ireland
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