Pengji Wang

Projects

1

Publications

48

Awards

4


Biography

Dr WANG Pengji is an Associate Professor in Business at James Cook University Singapore Campus. She obtained her PhD in Strategy and Policy at National University of Singapore. She has been teaching and doing research on digital marketing, sustainable marketing, strategy, and leadership of firms. She has published her research work in academic journals and books and served as the Associate Editor for Journal of Tropical Futures.

She is also leading or involved in projects with various industry stakeholders, such as World Wildlife Fund, AustCham, Singapore Institute of Directors, and Mandai group.

Being an active researcher, Dr Wang has a strong methodological focus – she is well versed at employing different research methods (e.g., archival data, field survey and interview) and analytical approaches (e.g., quantitative approaches such as Panel data regression, HLM, SEM, factor analysis, and clustering analysis, and qualitative approaches such as fuzzy-set qualitative comparative analysis and thematic analysis), to address such issues. Her works have been published in high-quality journals such as Global Environmental Change, Journal of Business Research, International Business Review, Journal of Business Ethics, International Journal of Retail and Distribution Management, Journal of Cleaner Production, Corporate Governance: An International Review, etc. 

Research

Research Interests

Marketing, International Business, Strategy, Corporate Governance and Responsibility, Leadership and Circular Economy

Projects

Teaching

Taught Modules
Current JCU Research Students
Consumer evaluation and advertising effectiveness in digital influencer marketing and live streaming e-commence
Doctor of Philosophy (Management and Commerce)
How Workplace Technology Adoption Influences Employees’ Job Crafting Behaviors
Doctor of Philosophy (Management and Commerce)

Activities

Awards

Output

Eijdenberg, Emiel L.; K, Thirumaran; Wang, Pengji; Wong, Caroline (2024) Indigenous entrepreneurship. Cham, Switzerland: [Edite...
Other Publication ResearchOnline@JCU
Wang, Pengji; Zhao, Xiuxi; Lim, Cuifang (2025) 'Leveraging subordinates for performance how managers. Journal of Career Development, . [DOI] ...
Journal Publication ResearchOnline@JCU
Chen, Shaoyuan; Wang, Pengji; Wood, Jacob (2024) 'Exploring the holistic nature of a multi-level ret. Journal of Product & Brand Management, 33 (5):561-575. [DOI] ...
Journal Publication ResearchOnline@JCU
Chen, Shaoyuan; Wang, Pengji; Wood, Jacob (2024) 'Economy or premium? A systematic review of factors. International Journal of Retail and Distribution, 52 (4):477-492. [DOI] ...
Journal Publication ResearchOnline@JCU
Chen, Shaoyuan; Wang, Pengji; Wood, Jacob (2023) 'What is a retail brand - a systematic review of te. International Journal of Retail and Distribution, 51 (5):653-673. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Wang, Pengji; McCarthy, Breda (2023) 'Beyond positive and negative eWOM: the role of trust propensit. International Journal of Hospitality & Administration, 24 (3):387-414. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
McCarthy, Breda; Wang, Pengji (2022) 'Shades of Sustainability: Who are the Buyers and Non-buyers of. Journal of Food Products Marketing, 28 (4):153-178. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Kuah, Adrian T. H.; Xia, Yi; Wang, Pengji (2022) 'How Do Corporate Social Responsibility Engagements. Sustainability, 40 (10). [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Pillai, Ratna Devi; Wang, Pengji; Kuah, Adrian T. H. (2022) 'Unlocking corporate social responsibili. Thunderbird International Business Re, 64 (6):627-646. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Wang, Pengji; Kuah, Adrian T. H.; Lu, Qinye; Wong, Caroline; Thirumaran, K.; Adegbite, Emmanuel; Ken...
Journal Publication ResearchOnline@JCU
Wang, Pengji; McCarthy, Breda (2021) 'What do people like on Facebook? Content marketing strategies . Australasian Marketing Journal, 29 (2). [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Wang, Pengji; McCarthy, Breda; Kapetanaki, Ariadne (2021) 'To be ethical or to be good? The impact o. Global Environmental Change, 69 . [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
De Silva, Muthu; Wang, Pengji; Kuah, Adrian T.H. (2021) 'Why wouldn't green appeal drive purchase in. Journal of Business Research, 122 :713-724. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
McCarthy, Breda; Kapetanaki, Ariadne Beatrice; Wang, Pengji (2020) 'Completing the food waste manage. Journal of Cleaner Production, 256 . [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
McCarthy, Breda; Kapetanaki, Ariadne; Wang, Pengji (2019) 'Circular agri-food approaches: will consu. Rural Society, 28 (2):91-107. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Wang, Pengji; Kuah, Adrian T.H. (2018) 'Green marketing cradle-to-cradle: remanufactured products in. Thunderbird International Business Review, 60 (5):783-795. [DOI] ...
Journal Publication ResearchOnline@JCU
Wong, Caroline; Delante, Nimrod Lawsin; Wang, Pengji (2017) 'Using PELA to predict international bus. Journal of University Teaching and Le, 14 (1):1-21. ...
Journal Publication ResearchOnline@JCU
Wang, Pengji; Yuan, Lin; Kuah, Adrian T.H. (2017) 'Can a fast expanding market sustain with supply-s. Thunderbird International Business Review, 59 (1):103-114. [DOI] ...
Journal Publication ResearchOnline@JCU
Kuah, Adrian T.H.; Wang, Pengji (2017) 'Fast-expanding online markets in South Korea and China: are . Thunderbird International Business Review, 59 (1):63-77. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Wang, Pengji; Yuan, Lin; Wu, Jie (2017) 'The joint effects of social identity and institutional pres. International Business Review, 26 (4):666-682. [DOI] ...
Journal Publication ResearchOnline@JCU
Ma, Xufei; Wang, Pengji; Li, Donghong (2017) 'What determines the establishment of Chinese multinati. Management and Organization Review, 13 (1):85-119. [DOI] ...
Journal Publication ResearchOnline@JCU
Zhu, Hongjin; Wang, Pengji; Bart, Chris (2016) 'Board processes, board strategic involvement, and or. Journal of Business Ethics, 136 (2):311-328. [DOI] ...
Journal Publication ResearchOnline@JCU
Yoshikawa, Toru; Zhu, Hongjin; Wang, Pengji (2014) 'National governance system, corporate ownership,. 22 (3):252-265. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Wang, Pengji; Yuan, Lin (2012) 'Enhancing research capabilities in industrial parks one North Singap. 34 (2 S):29-37. ...
Journal Publication ResearchOnline@JCU
Wang, Pengii (2010) 'Restructuring to repair legitimacy: a contingency perspective'. Corporate Governance: An International Review, 18 (1):64-82. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
McCarthy, Breda; Wang, Pengji (2022) BEMAS: 1st International Conference in Business, Economics, Man...
Conference Publication Open Access ResearchOnline@JCU
Wang, Pengji; McCarthy, Breda; Chal, Homone Thar; Myint OO, Aye; Ruta, Moe Nyi; Marn, Thae Hay (2019...
Conference Publication ResearchOnline@JCU
Wang, Pengji; Zhao , Xiuxi; Foo, Maw Der (2013) Academy of International Business Sourtheast Asia Re...
Conference Publication Open Access ResearchOnline@JCU
Ma, Xufei; LI, Donghong; Wang, Pengji (2012) 2012 Academy of International Business Southeast Asia R...
Conference Publication Open Access ResearchOnline@JCU
Wang, Pengji; Yuan, Lin (2012) Academy of Management 2012 Annual Meeting Does spill-over effect app Boston, Massachusetts, US...
Conference Publication ResearchOnline@JCU
Wang, Pengji; Yuan, Lin (2011) 2011 AIBSEAR Organizational identity and evolutionary duality of ser Taipei, Taiwan, ...
Conference Publication Open Access ResearchOnline@JCU
Pillai, Ratna Devi; Wang, Pengji; Kuah, Adrian T.H. (2024) 84th Annual Meeting of the Academy of Man...
Conference Contribution ResearchOnline@JCU
Pillai, Ratna Devi; Wang, Pengji; Kuah, Adrian (2023) 83rd Annual Meeting of the Academy of Manageme...
Conference Contribution ResearchOnline@JCU
Kim, Chang H.; Kuah, Adrian T.H.; Wang, Pengji; Thirumaran, K. (2023) Circular Economy and Consume Boston, MA, USA, . [DOI] ...
Conference Contribution ResearchOnline@JCU
McCarthy, Breda; Kapatekaki, Ariadne; Wang, Pengji (2018) SEGRA 2018: Sustainable Economic Growth fo...
Conference Contribution Open Access ResearchOnline@JCU
Wang, Pengji (2012) The 29th Euro-Asia Management Studies Association (EAMSA) Annual Conference Wha Si...
Conference Contribution ResearchOnline@JCU
Wang, Pengji; Mahmood, Ishtiaq Pasha (2011) 2011 Academy of Management Annual Meeting: west meets ea...
Conference Contribution ResearchOnline@JCU
Wang, Pengji; Mahmood, Ishtiaq; Lu, Xiaohui (2011) 2011 Academy of Management Annual Meeting: west m...
Conference Contribution Open Access ResearchOnline@JCU
Wong, Caroline; Wang, Pengji; K, Thirumaran; Eijdenberg, Emiel L. (2024) 'Reflections on Contributio In: Wong, Caroline, Wang, ...
Truong, Thi Thuy Linh; Wang, Pengji; Wood, Jacob (2024) 'Vietnam's Export-Led Growth Model and Envir In: Truong, Thi Thuy Linh, Wang, Pengji, an...
Eijdenberg, Emiel L.; K, Thirumaran; Wang, Pengji; Wong, Caroline (2024) 'A Brief Introduction to In In: Eijdenberg, Emiel L., ...
Wang, Pengji; Wong, Caroline Yook Ling; Eijdenberg, Emiel L.; Bradshaw, Adrian; Tang, Chun Meng (202...
Wang, Pengji; Chen, Shaoyuan; Cuifang, Angeline Lim; Xiuxi, Sophia Zhao (2023) 'The post-pandemic wo In: Wang, Pengji, Ch...
Zhang, Huiping; Wang, Pengji; Wood, Jacob (2022) 'Does institutional quality matter for the nexus be In: Zhang, Huiping, Wang, Pengji, and Wood, Jacob ...
Wang, Pengji; Zhang, Huiping; Wood, Jacob (2022) 'Achieving the Sustainable Development Goals - A tr In: Wang, Pengji, Zhang, Huiping, and Wood, Jacob ...
Wang, Pengji; Zhang, Huiping; Wood, Jacob (2020) 'Foreign direct investment, natural disasters, and In: Wang, Pengji, Zhang, Huiping, and Wood, Jacob ...
Wang, Pengji; Kuah, Adrian T.H. (2015) 'Transforming Singapore's innovation system: an analysis usin In: Wang, Pengji, and Kuah, Adrian T.H. (2015) Transforming...
Wang, Pengji; Yuan, Lin (2015) 'Fostering innovation in Chinese industrial parks' In: Wang, Pengji, and Yuan, Lin (2015) Fostering innovation in Chin...