Value Co-Creation through Skills-Based Volunteering
Conference Contribution ResearchOnline@JCUAbstract
Though scholars and practitioners generally believe skills-based volunteering (SBV) offers a win-win-win solution to serve companies, employees, and NPOs, some complexities exist in its implementation because of different stakeholders’ expectations and needs. To fill this gap, this study adopts a multi-stakeholder approach. We rely on HR co-creation theory and conduct interviews with three groups of stakeholders, i.e., company managers, employees and non-profits, to understand how a successful SBV can be co-created to achieve a triple win outcome. The results reveal a value co-creation model via SBV that allows triple wins of all the stakeholders. Such a model suggests the importance of ensuring a match between the two sides in terms of types of skills, scope of projects, time commitment needed, pre-training to calibrate the use of skills. We also attribute the conditions of successful SBVs to three main factors: facilitating information symmetry across stakeholders, building an SBV-inducive organizational culture and leveraging partners to tackle resource constraints.
Journal
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Publication Name
84th Annual Meeting of the Academy of Management
Volume
2024
ISBN/ISSN
0065-0668
Edition
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Issue
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Pages Count
38
Location
Chicago, IL, USA
Publisher
Academy of Managment
Publisher Url
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Publisher Location
Boston, MA, USA
Publish Date
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Url
N/A
Date
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EISSN
N/A
DOI
10.5465/AMPROC.2024.18008abstract