Pengji Wang
- pengji.wang@jcu.edu.au
https://orcid.org/0000-0003-3195-3034- Acting Academic Head JCU Singapore Business School / Associate Professor Business
- JCU Singapore Campus Dean Office
Projects
5
Publications
57
Awards
4
Biography
Dr WANG Pengji is an Associate Professor in Business at James Cook University Singapore Campus. She obtained her PhD in Strategy and Policy at National University of Singapore. She has been teaching and doing research on digital marketing, sustainable marketing, strategy, and leadership of firms. She has published her research work in academic journals and books and served as the Associate Editor for Journal of Tropical Futures.
She is also leading or involved in projects with various industry stakeholders, such as World Wildlife Fund, AustCham, Singapore Institute of Directors, and Mandai group.
Being an active researcher, Dr Wang has a strong methodological focus – she is well versed at employing different research methods (e.g., archival data, field survey and interview) and analytical approaches (e.g., quantitative approaches such as Panel data regression, HLM, SEM, factor analysis, and clustering analysis, and qualitative approaches such as fuzzy-set qualitative comparative analysis and thematic analysis), to address such issues. Her works have been published in high-quality journals such as Global Environmental Change, Journal of Business Research, International Business Review, Journal of Business Ethics, International Journal of Retail and Distribution Management, Journal of Cleaner Production, Corporate Governance: An International Review, etc.
Research
Research Interests
Marketing, International Business, Strategy, Corporate Governance and Responsibility, Leadership and Circular Economy
Projects
Development of an Online Tour planner with AI Chat for the Indigenous Tourism Industry in Sarawak
03 Feb 2025 - 31 Jan 2026
Story telling strategy of e-commerce live-streamers
21 Oct 2024 - 30 Jun 2025
Academy of Management (AOM) Meeting 2024, Chicago
09 Aug 2024 - 13 Aug 2024
Understanding employees’ perspectives on the usage of Mandai Animal Care Application
01 Jan 2024 - 31 Dec 2024
Seafood Consumption and Production Trends – Singapore Market Study
01 Aug 2021 - 31 Dec 2021
Teaching
Taught Modules
[BU1003] Principles of EconomicsLecturer, Coordinator
2025
[LB5232] Digital MarketingLecturer
2024
2024
2024
Current JCU Research Students
Live Streaming E-commerce and Customer Engagement
Doctor of Philosophy (Management and Commerce)
How Workplace Technology Adoption Influences Employees’ Job Crafting Behaviors
Doctor of Philosophy (Management and Commerce)
Activities
Awards
Output
Eijdenberg, Emiel L.; K, Thirumaran; Wang, Pengji; Wong, Caroline (2024) Indigenous entrepreneurship in Southeast Asia: Theoretical and Practical Implications. Cham, Switzerland: [Edited Publication] [DOI]
Other Publication
ResearchOnline@JCU
Klimkeit, Dirk; Wang, Pengji; Zhang, Huiping (2024) Global Financial Management. [Teaching Material] [DOI]
Other Publication
ResearchOnline@JCU
Klimkeit, Dirk; Wang, Pengji; Zhang, Huiping (2024) The International Monetary and Financial Environment. [Teaching Material] [DOI]
Other Publication
ResearchOnline@JCU
Wang, Pengji; McCarthy, Breda (2026) 'Are Senders of eWOM Biased? The Role of Personality and Collectivism'. International Journal of Tourism Research, 28 (3). [DOI]
Sun, Renjie; Wang, Pengji; Tan, Kim Lim; Chen, Shaoyuan (2026) 'Technology Implementation and Job Crafting: A Process Model Built From a Systematic Literature Review'. Group & Organization Management, . [DOI]
Chen, Shaoyuan; Wang, Pengji; Wood, Jacob (2025) 'Exploring the varying effects of chatbot service quality dimensions on customer intentions to switch service agents'. Scientific Reports, 15 (1). [DOI]
Wang, Pengji; Zhao, Xiuxi; Lim, Cuifang (2025) 'Leveraging subordinates for performance how managers benefit from mentoring relationships'. Journal of Career Development, . [DOI]
Journal Publication
ResearchOnline@JCU
Tan, Kim Lim; Wang, Pengji; Sun, Renjie; Wong, Caroline Y.L.; Wood, Jacob; Agarwal, Manisha; Bhati, Abhiskhek; Eijdenberg, Emiel L. (2025) 'Enhancing animal care through digital tools: a challenge and hindrance perspective of technology adoption in a zoological institution'. Behaviour and Information Technology, . [DOI]
McCarthy, Breda; Kapetanaki, Ariadne Beatrice; Wang, Pengji (2025) 'Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste'. International Journal of Consumer Studies, 49 (3). [DOI]
Chen, Shaoyuan; Wang, Pengji; Wood, Jacob (2024) 'Exploring the holistic nature of a multi-level retail brand: a scoping review'. Journal of Product & Brand Management, 33 (5):561-575. [DOI]
Journal Publication
ResearchOnline@JCU
Chen, Shaoyuan; Wang, Pengji; Wood, Jacob (2024) 'Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies'. International Journal of Retail and Distribution Management, 52 (4):477-492. [DOI]
Journal Publication
ResearchOnline@JCU
Wang, Pengji; McCarthy, Breda (2023) 'Beyond positive and negative eWOM: the role of trust propensity and individuation in shaping consumers’ perception of brand image'. International Journal of Hospitality & Administration, 24 (3):387-414. [DOI]
Chen, Shaoyuan; Wang, Pengji; Wood, Jacob (2023) 'What is a retail brand - a systematic review of terms and definitions'. International Journal of Retail and Distribution Management, 51 (5):653-673. [DOI]
Pillai, Ratna Devi; Wang, Pengji; Kuah, Adrian T. H. (2022) 'Unlocking corporate social responsibility in smaller firms: Compliance, conviction, burden, or opportunity?'. Thunderbird International Business Review, 64 (6):627-646. [DOI]
McCarthy, Breda; Wang, Pengji (2022) 'Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging?'. Journal of Food Products Marketing, 28 (4):153-178. [DOI]
Kuah, Adrian T. H.; Xia, Yi; Wang, Pengji (2022) 'How Do Corporate Social Responsibility Engagements Drive Consumer–Company Identification in Singapore?'. Sustainability, 40 (10). [DOI]
Wang, Pengji; McCarthy, Breda (2021) 'What do people like on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore'. Australasian Marketing Journal, 29 (2). [DOI]
Wang, Pengji; McCarthy, Breda; Kapetanaki, Ariadne (2021) 'To be ethical or to be good? The impact of good provider and moral norms on food waste decisions in two countries'. Global Environmental Change, 69 . [DOI]
Wang, Pengji; Kuah, Adrian T. H.; Lu, Qinye; Wong, Caroline; Thirumaran, K.; Adegbite, Emmanuel; Kendall, Wesley (2021) 'The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK'. Journal of Brand Management, 28 :325-346. [DOI]
Journal Publication
ResearchOnline@JCU
De Silva, Muthu; Wang, Pengji; Kuah, Adrian T.H. (2021) 'Why wouldn't green appeal drive purchase intention? Moderation effects of consumption values in the UK and China'. Journal of Business Research, 122 :713-724. [DOI]
McCarthy, Breda; Kapetanaki, Ariadne Beatrice; Wang, Pengji (2020) 'Completing the food waste management loop: is there market potential for value-added surplus products (VASP)?'. Journal of Cleaner Production, 256 . [DOI]
McCarthy, Breda; Kapetanaki, Ariadne; Wang, Pengji (2019) 'Circular agri-food approaches: will consumers buy novel products made from vegetable waste?'. Rural Society, 28 (2):91-107. [DOI]
Wang, Pengji; Kuah, Adrian T.H. (2018) 'Green marketing cradle-to-cradle: remanufactured products in Asian markets'. Thunderbird International Business Review, 60 (5):783-795. [DOI]
Journal Publication
ResearchOnline@JCU
Wang, Pengji; Yuan, Lin; Kuah, Adrian T.H. (2017) 'Can a fast expanding market sustain with supply-side government aid? An investigation into the Chinese solar photovoltaics industry
'. Thunderbird International Business Review, 59 (1):103-114. [DOI]
Journal Publication
ResearchOnline@JCU
Wang, Pengji; Yuan, Lin; Wu, Jie (2017) 'The joint effects of social identity and institutional pressures on audit quality: the case of the Chinese audit industry'. International Business Review, 26 (4):666-682. [DOI]
Journal Publication
ResearchOnline@JCU
Wong, Caroline; Delante, Nimrod Lawsin; Wang, Pengji (2017) 'Using PELA to predict international business students' english writing performance with contextualised English writing workshops as intervention program'. Journal of University Teaching and Learning Practice, 14 (1):1-21.
Journal Publication
ResearchOnline@JCU
Kuah, Adrian T.H.; Wang, Pengji (2017) 'Fast-expanding online markets in South Korea and China: are they worth pursuing?'. Thunderbird International Business Review, 59 (1):63-77. [DOI]
What determines the establishment of Chinese multinational enterprises' Asian regional headquarters?
2017
Ma, Xufei; Wang, Pengji; Li, Donghong (2017) 'What determines the establishment of Chinese multinational enterprises' Asian regional headquarters?'. Management and Organization Review, 13 (1):85-119. [DOI]
Journal Publication
ResearchOnline@JCU
Zhu, Hongjin; Wang, Pengji; Bart, Chris (2016) 'Board processes, board strategic involvement, and organizational performance in for-profit and non-profit organizations'. Journal of Business Ethics, 136 (2):311-328. [DOI]
Journal Publication
ResearchOnline@JCU
Yoshikawa, Toru; Zhu, Hongjin; Wang, Pengji (2014) 'National governance system, corporate ownership, and roles of outside directors: a corporate governance bundle perspective
'. Corporate Governance: an international review, 22 (3):252-265. [DOI]
Wang, Pengji; Yuan, Lin (2012) 'Enhancing research capabilities in industrial parks one North Singapore and Tianhe China'. Singapore Management Review, 34 (2 S):29-37.
Journal Publication
ResearchOnline@JCU
Wang, Pengii (2010) 'Restructuring to repair legitimacy: a contingency perspective'. Corporate Governance, 18 (1):64-82. [DOI]
McCarthy, Breda; Wang, Pengji (2022) BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability . In: Chaiechi, Taha;Wood, Jacob eds. Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions Cairns, QLD, Australia, [DOI]
Wang, Pengji; McCarthy, Breda; Chal, Homone Thar; Myint OO, Aye; Ruta, Moe Nyi; Marn, Thae Hay (2019) ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change . In: Richard, James E.;Kadirov, Djavlonbek eds. Content marketing: Australian and Singaporean bank brands Wellington, New Zealand,
Conference Publication
ResearchOnline@JCU
Wang, Pengji; Zhao , Xiuxi; Foo, Maw Der (2013) Academy of International Business Sourtheast Asia Regional Conference . In: Chan, T.S.;Cui, Geng eds. Sometimes it's better to leave me alone: the moderating role of culture on the relationship between leaders' mentoring and subordinate motivation Bali, Indonesia,
What determines the establishment of Chinese multinational enterprises' Asia regional headquarters?
2012
Ma, Xufei; LI, Donghong; Wang, Pengji (2012) 2012 Academy of International Business Southeast Asia Regional (AIBSEAR) Conference . In: Chan, T.S.;Cui, Geng eds. What determines the establishment of Chinese multinational enterprises' Asia regional headquarters? Xiamen, China,
Wang, Pengji; Yuan, Lin (2012) Academy of Management 2012 Annual Meeting Does spill-over effect apply for all: foreign auditors' presence and auditing practice in host country Boston, Massachusetts, USA,
Conference Publication
ResearchOnline@JCU
Wang, Pengji; Yuan, Lin (2011) 2011 AIBSEAR Organizational identity and evolutionary duality of service firms in emerging markets
Taipei, Taiwan,
McCarthy, Breda; Wang, Pengji; Kapetanaki, Ariadne (2026) ANZMAC 2025: Riding the Waves: Navigating Marketing's Dynamic Landscape Food for thought: motives across cultures Sydney, NSW, Australia, .
Conference Contribution
ResearchOnline@JCU
McCarthy, Breda; Wang, Pengji; Basu, Someek; Alappat, Maple Justin (2025) ANZMAC 2025: Riding the Waves: Navigating Marketing's Dynamic Landscape No Food Like Digital Food: aesthetics, Leftovers And Emotions Sydney, NSW, Australia, .
Conference Contribution
ResearchOnline@JCU
Pillai, Ratna Devi; Wang, Pengji; Kuah, Adrian T.H. (2024) 84th Annual Meeting of the Academy of Management Value Co-Creation through Skills-Based Volunteering Chicago, IL, USA, . [DOI]
Conference Contribution
ResearchOnline@JCU
Pillai, Ratna Devi; Wang, Pengji; Kuah, Adrian (2023) 83rd Annual Meeting of the Academy of Management Corporate Volunteering and Employee Engagement: Bringing externalities to the workplace Boston, MA, USA, . [DOI]
Conference Contribution
ResearchOnline@JCU
Circular Economy and Consumer Acceptance on Product-Service System: A Customer-Dominant Logic View
2023
Kim, Chang H.; Kuah, Adrian T.H.; Wang, Pengji; Thirumaran, K. (2023) Academy of Management Proceedings Circular Economy and Consumer Acceptance on Product-Service System: A Customer-Dominant Logic View Boston, MA, USA, . [DOI]
Conference Contribution
ResearchOnline@JCU
McCarthy, Breda; Kapatekaki, Ariadne; Wang, Pengji (2018) SEGRA 2018: Sustainable Economic Growth for Regional Australia Conference Food waste in Australia and consumers' willingness to buy novel, value-added foods Mackay, QLD, Australia, .
What determines the establishment of Chinese multinational enterprises' Asia regional headquarters?
2012
Wang, Pengji (2012) The 29th Euro-Asia Management Studies Association (EAMSA) Annual Conference What determines the establishment of Chinese multinational enterprises' Asia regional headquarters? Singapore, .
Conference Contribution
ResearchOnline@JCU
Wang, Pengji; Mahmood, Ishtiaq Pasha (2011) 2011 Academy of Management Annual Meeting: west meets east Performance of substantial vs symbolic restructuring in emerging economies San Antonio, Texas, USA, .
Conference Contribution
ResearchOnline@JCU
Wang, Pengji; Mahmood, Ishtiaq; Lu, Xiaohui (2011) 2011 Academy of Management Annual Meeting: west meets east Legal environment, government support, and substantive vs. symbolic restructuring San Antonio, Texas, USA, .
Wong, Caroline; Wang, Pengji; K, Thirumaran; Eijdenberg, Emiel L. (2024) 'Reflections on Contributions, Inspiration for the Future: Ideas for Research and Practice of Indigenous Entrepreneurship in Southeast Asia and Beyond' In: Wong, Caroline, Wang, Pengji, K, Thirumaran, and Eijdenberg, Emiel L. (2024) Reflections on Contributions, Inspiration for the Future: Ideas for Research and Practice of Indigenous Entrepreneurship in Southeast Asia and Beyond. In: Wong, Caroline, Wang, Pengji, Thirumaran, K., and Eijdenberg, Emiel, (eds.) Indigenous Entrepreneurship in Southeast Asia: Theoretical and Practical Implications. Palgrave Studies in Equity, Diversity, Inclusion, and Indigenization in Business . Palgrave MacMillan, Cham, Switzerland, pp. 289-297(Eds.). Indigenous Entrepreneurship in Southeast Asia: Theoretical and Practical Implications. Cham, Switzerland : Palgrave MacMillan. [DOI]
Book Chapter
ResearchOnline@JCU
Truong, Thi Thuy Linh; Wang, Pengji; Wood, Jacob (2024) 'Vietnam's Export-Led Growth Model and Environment Performance' In: Truong, Thi Thuy Linh, Wang, Pengji, and Wood, Jacob (2024) Vietnam's Export-Led Growth Model and Environment Performance. In: Tan, Sook Rei, Jang, Haejin, and Wood, Jacob, (eds.) Economic Growth and Development in the Tropics. Routledge Advances in Business, Industry and Trade in the Tropics . Routledge, London, UK, pp. 191-222(Eds.). Economic Growth and Development in the Tropics. London, UK : Routledge. [DOI]
Book Chapter
ResearchOnline@JCU
Eijdenberg, Emiel L.; K, Thirumaran; Wang, Pengji; Wong, Caroline (2024) 'A Brief Introduction to Indigenous Entrepreneurship and Its Relevance in Southeast Asia' In: Eijdenberg, Emiel L., K, Thirumaran, Wang, Pengji, and Wong, Caroline (2024) A Brief Introduction to Indigenous Entrepreneurship and Its Relevance in Southeast Asia. In: Eijdenberg, Emiel L., Wang, Pengji, Thirumaran, K., and Wong, Caroline, (eds.) Indigenous Entrepreneurship in Southeast Asia: Theoretical and Practical Implications. Palgrave Studies in Equity, Diversity, Inclusion, and Indigenization in Business . Palgrave MacMillan, Cham, Switzerland(Eds.). Indigenous Entrepreneurship in Southeast Asia: Theoretical and Practical Implications. Cham, Switzerland : Palgrave MacMillan. [DOI]
Book Chapter
ResearchOnline@JCU
Wang, Pengji; Chen, Shaoyuan; Cuifang, Angeline Lim; Xiuxi, Sophia Zhao (2023) 'The post-pandemic workplace: Issues and insights for future research and action' In: Wang, Pengji, Chen, Shaoyuan, Cuifang, Angeline Lim, and Xiuxi, Sophia Zhao (2023) The post-pandemic workplace: Issues and insights for future research and action. In: Ng, Eddy S., Ramsay, Jonathan E., Thirumaran, K., and Wood, Jacob, (eds.) Elgar Companion to Managing People Across the Asia-Pacific: An Organizational Psychology Approach. Edward Elgar, Cheltenham, UK, pp. 19-46(Eds.). Elgar Companion to Managing People Across the Asia-Pacific: An Organizational Psychology Approach. Cheltenham, UK : Edward Elgar. [DOI]
Book Chapter
ResearchOnline@JCU
Wang, Pengji; Wong, Caroline Yook Ling; Eijdenberg, Emiel L.; Bradshaw, Adrian; Tang, Chun Meng (2023) 'Organizational culture in Asian societies' In: Wang, Pengji, Wong, Caroline Yook Ling, Eijdenberg, Emiel L., Bradshaw, Adrian, and Tang, Chun Meng (2023) Organizational culture in Asian societies. In: Ng, Eddy S., Ramsay, Jonathan E., Thirumaran, K., and Wood, Jacob, (eds.) Elgar Companion to Managing People Across the Asia-Pacific: An Organizational Psychology Approach. Edward Elgar, Cheltenham, UK, pp. 250-268(Eds.). Elgar Companion to Managing People Across the Asia-Pacific: An Organizational Psychology Approach. Cheltenham, UK : Edward Elgar. [DOI]
Book Chapter
ResearchOnline@JCU
Zhang, Huiping; Wang, Pengji; Wood, Jacob (2022) 'Does institutional quality matter for the nexus between environmental quality and economic growth?: A tropics perspective' In: Zhang, Huiping, Wang, Pengji, and Wood, Jacob (2022) Does institutional quality matter for the nexus between environmental quality and economic growth?: A tropics perspective. In: Wood, Jacob, Chaiechi, Taha, and Thirumaran, K., (eds.) Business, Industry, and Trade in the Tropics. Routledge, Abingdon, UK, pp. 33-52(Eds.). Business, Industry, and Trade in the Tropics. Abingdon, UK : Routledge. [DOI]
Book Chapter
ResearchOnline@JCU
Wang, Pengji; Zhang, Huiping; Wood, Jacob (2022) 'Achieving the Sustainable Development Goals - A tropical region perspective' In: Wang, Pengji, Zhang, Huiping, and Wood, Jacob (2022) Achieving the Sustainable Development Goals - A tropical region perspective. In: Wood, Jacob, Chaiechi, Taha, and Thirumaran, K., (eds.) Business, Industry, and Trade in the Tropics. Routledge, Abingdon, UK, pp. 68-96(Eds.). Business, Industry, and Trade in the Tropics. Abingdon, UK : Routledge. [DOI]
Book Chapter
ResearchOnline@JCU
Wang, Pengji; Zhang, Huiping; Wood, Jacob (2020) 'Foreign direct investment, natural disasters, and economic growth of host countries' In: Wang, Pengji, Zhang, Huiping, and Wood, Jacob (2020) Foreign direct investment, natural disasters, and economic growth of host countries. In: Chaiechi, Taha, (ed.) Economic Effects of Natural Disasters: theoretical foundations, methods, and tools. Elsevier, London, UK, pp. 97-117(Eds.). Economic Effects of Natural Disasters: theoretical foundations, methods, and tools. London, UK : Elsevier. [DOI]
Book Chapter
ResearchOnline@JCU
Wang, Pengji; Kuah, Adrian T.H. (2015) 'Transforming Singapore's innovation system: an analysis using the managerial flow model' In: Wang, Pengji, and Kuah, Adrian T.H. (2015) Transforming Singapore's innovation system: an analysis using the managerial flow model. In: Vecchi, Veronica, Farr-Wharton, Ben, Farr-Wharton, Rodney, and Brusoni, Manuela, (eds.) Managerial Flow. Routledge Advances in Management and Business Studies . Routledge, New York, NY, USA, pp. 60-73(Eds.). Managerial Flow. New York, NY, USA : Routledge.
Book Chapter
ResearchOnline@JCU
Wang, Pengji; Yuan, Lin (2015) 'Fostering innovation in Chinese industrial parks' In: Wang, Pengji, and Yuan, Lin (2015) Fostering innovation in Chinese industrial parks. In: Vecchi, Veronica, Farr-Wharton, Ben, Farr-Wharton, Rodney, and Brusoni, Manuela, (eds.) Managerial Flow. Routledge Advances in Management and Business Studies . Routledge, New York, NY, USA, pp. 74-85(Eds.). Managerial Flow. New York, NY, USA : Routledge.
Book Chapter
ResearchOnline@JCU