No Food Like Digital Food: aesthetics, Leftovers And Emotions

Digital food cultures play a role in reshaping people’s relationships with food, with profound implications for health and sustainability, yet there is a paucity of research linking food waste with exposure to digital food. To address a void in the literature, this study explores the intersection of digital foodscapes with household food waste. Specifically, it focuses on aesthetic values, emotions and consumption, and asks whether the increasing exposure to ‘food porn’, appetizing food images, has consequences for food waste. Drawing on the stimulus-organism-response (SOR) theory and the ‘affect as information’ approach, a conceptual framework is proposed and recommendations for future research are outlined.

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ANZMAC 2025: Riding the Waves: Navigating Marketing's Dynamic Landscape

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1447-3275

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