JCU Singapore Business School

Yee Heng Tan

Yee Heng Tan

Seafood Consumption and Production Trends – Singapore Market Study
Sook Rei Tan
01 Aug 2021 - 31 Dec 2021
The research project seeks to provide WWF-Singapore with detailed information around trends in seafo...
Educating diverse learners for local/global citizenship: Curriculum and pedagogical frameworks that bring global perspectives from the periphery to the core (Old ID 21948)
Caroline Wong
04 Dec 2014 - 30 May 2016
Securing enhanced student outcomes associated with global understandings and perspectives is this pr...
¬¬Mediating effect of capital flow between inter-state sanctions and economic growth: How successful is sanction in achieving its goals?
Sook Rei Tan
23 Jun 2024 - 27 Jun 2024
Asian Finance Annual Conference provides an open platform for finance scholars worldwide to present ...
Understanding employees’ perspectives on the usage of Mandai Animal Care Application
Caroline Wong
01 Jan 2024 - 31 Dec 2024
In today’s work environment which is defined by digital transformation, the convergence of technolog...
What Attracts Domestic and International Travelers to Visit Museums in Phuket
Kim Lim Tan
01 Oct 2024 - 30 Sep 2025
This project is to understand the factors in attracting local and international tourists to visit Ph...
Story telling strategy of e-commerce live-streamers
Kim Lim Tan
21 Oct 2024 - 30 Jun 2025
Live-streaming e-commerce is an interactive form of online shopping that integrates video live-strea...
Development of an Online Tour planner with AI Chat for the Indigenous Tourism Industry in Sarawak
Kim Lim Tan
03 Feb 2025 - 31 Jan 2026
The project team is seeking funding to facilitate the commercialization and translation of the resea...
Innovative Solutions and AI Integration for Women Entrepreneurship in Small and Medium Enterprises
Kim Lim Tan
01 May 2025 - 30 Apr 2026
Women entrepreneurs in micro small-medium enterprises (mSME) are key drivers of economic growth, yet...
International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) conference - Greece
Zilmiyah Kamble
26 Sep 2025 - 30 Sep 2025
This is a popular yearly conference hosted by the ICSIMAT community ( a group of academics in touris...
Title: Master of Science (Marketing), University College Dublin
Reseracher: Nurhafihz Noor (Senior Lecturer Business)
Start Date: 01 Jan 2014
End Date: 01 Jan 2016
Title: Bachelor of Business Administration with Merit (Marketing), National University of Singapore
Reseracher: Nurhafihz Noor (Senior Lecturer Business)
Start Date: 01 Jan 2005
End Date: 01 Jan 2008
Title: Doctor of Philosophy (Marketing), University of Adelaide
Reseracher: Nurhafihz Noor (Senior Lecturer Business)
Start Date: 01 Jan 2018
End Date: 01 Jan 2021
Title: Asians are avoiding trips to us this year - for a variety of reasons, CNBC (Consumer News and Business Channel)
Reseracher: Zilmiyah Kamble (Senior Lecturer Hospitality & Tourism Management)
Start Date: 10 Jul 2025
Title: CNBC survey: Why interest to visit the U.S. is declining, CNBC (Consumer News and Business Channel)
Reseracher: Zilmiyah Kamble (Senior Lecturer Hospitality & Tourism Management)
Start Date: 11 Jul 2025
Title: Singapore Economic Review
Reseracher: Sook Rei Tan (Senior Lecturer)
Start Date: 01 Jan 2024
Title: Journal of Tropical Futures
Reseracher: Sook Rei Tan (Senior Lecturer)
Start Date: 01 Jan 2024
Title: How HR can lead organizational resilience: The science behind high-impact leadership, Human Resources Director Asia
Reseracher: Kim Lim Tan (Senior Lecturer)
Title: Singapore HR leaders called to prioritise 'meaningful' work: university professor, Human Resources Director Asia
Reseracher: Kim Lim Tan (Senior Lecturer)
Title: Visiting Scholar to Phuket Rajabhat University
Reseracher: Kim Lim Tan (Senior Lecturer)
Start Date: 01 Jan 2004
End Date: 01 Jan 2024