Innovative Solutions and AI Integration for Women Entrepreneurship in Small and Medium Enterprises

Principal Investigator

Women entrepreneurs in micro small-medium enterprises (mSME) are key drivers of economic growth, yet they often face barriers such as limited funding, restricted market access and systemic biases. While Artificial intelligence (AI) presents transformative opportunities, offering automation, data-driven insights, and efficiency gains, many mSME women entrepreneurs struggle to integrate AI into their businesses due to a lack of awareness, resources, and support systems. This research explores the challenges, opportunities, best practices and toolkits in AI adoption among mSME women entrepreneurs. The outcome will be a playbook providing practical strategies to help women overcome obstacles and successfully adopt AI for business growth and sustainability.

01 May 2025 - 30 Apr 2026

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