Projects 8
Publications 62
Awards 8

Contact Details

Lecturer

Biography

Kim Lim’s research seeks to create actionable interventions with impact to create sustainable and behavioral changes concerning the most pressing issues in organizations. His research interests lie primarily in contemporary issues such as on future of work, employee attitudes, and employee behaviors. He also investigates consumer behavior across different contexts such as technology adoption, hospitality, and tourism. Kim Lim is an avid publisher and a regular reviewer in several ABDC/SSCI indexed journals including the British Food Journal, the European Business Review, and the Asia Pacific Journal of Marketing and Logistics (see "Google Scholar" for a complete listing). He also sits on the editorial committee of journals such as the Journal of Global Responsibilities, Kim Lim is also an accredited professional member of the Singapore Human Resource Institute and the Society of Industrial and Organisational Psychology. Other than empirical research, Kim Lim has been commissioned with several applied research from government agencies to private organizations. He has also been invited as a speaker to several regional conferences sharing his insights on tourism trends, employment trends, and the future of work (see "Honours" for more information). Prior to teaching, Kim Lim spent more than 10 years in the public sector where his expertise lies in the full spectrum of HR work, doing operational HR, strategic HR, and national-level HR policy work.

Students who are interested to pursue a PhD or any Higher Degree in Research at James Cook University Singapore under my supervision may choose to develop and lead a project in any areas listed below:

Smart technologies, artificial intelligence, robotics, and algorithms (STARA) on work - Focusing on how STARA is transforming various aspects of work, such as job automation, skill requirements, employees' perception of work, and organizational dynamics. Projects in this field may investigate the impact of STARA on employment, job satisfaction, productivity, and the ethical implications of STARA in the workplace.

Meaning of work - Focusing on understanding the concept of work and its meaning to individuals and society. Projects in this area may explore how individuals find purpose and satisfaction in their work, the relationship between work and personal identity, and the influence of cultural and societal factors on the perception of work.

Future of work - Focusing on the anticipated changes and trends in the world of work due to various factors such as technological advancements, globalization, demographic shifts, and social and economic transformations. Projects in this field may examine topics such as the gig economy, remote work, skill requirements for future jobs, and others.

Tourists' behavior - Focusing on understanding and analyzing the behavior of tourists, including their motivations, preferences, decision-making processes, and experiences.

Research

Research Interests

Organisational/Industrial psychology; Consumer behaviour

Projects

Teaching

Research Advisor Accreditation

Advisor Type

Primary


Current JCU Research Students

Sustaining Traditions: Exploring Cultural Identity and Place Solidarity with Endangered Intangible Cultural Heritage Tourism
Doctor of Philosophy (Management and Commerce)
Exploring the Dynamics of AI Adoption in the Social Service Sector: Psychological Perceptions, Sector-Specific Variations, and Impacts on employee efficiency and client engagement
Doctor of Philosophy (Management and Commerce)
How Workplace Technology Adoption Influences Employees’ Job Crafting Behaviors
Doctor of Philosophy (Management and Commerce)
Indigenous Tourism and AI Technology in Vietnam - Service provider and consumer perspectives
Doctor of Philosophy (Management and Commerce)

Current Honours and External Research Students

Diversity, Equity, Inclusion and Belonging Training: Mediating Role of Organisational Justice, Team Cohesion, and Bias Awareness and Performances as Outcomes
PHD- 2022

Activities

Media

Other Activities

Employment

Associations

Awards

Outreach

Output

Noor, Nurhafihz; Tan, Kim Lim; Jang, Haejin; Wood, Jacob; Thirumaran, K. (2026) Emerging Technologies and Business Development in the Tropics: A Roadmap for Transformation. Abingdon, UK: [Edited Publication] [DOI]
Other Publication ResearchOnline@JCU
Vijayan, Munusamy; Leong, Jonathan; Goveravaram, Archana Das; Lee, Lucian; Tay, Wan Ying; Tan, Kim Lim; Tan, Min Hui (2022) Developing GLOCAL leaders in Asia. Singapore: [Report]
Other Publication ResearchOnline@JCU
Munusamy, Vijayan; Leong, Jonathan; Jian, Zhi; Goveravaram, Archana Das; Wei Sheng, Lucian Lee; Min Hui, Eve Tan; Tan, Kim Lim; Wan Ying, Tay (2021) Beyond 20/20: DNA of Progressive Employers. Singapore: [Report]
Other Publication ResearchOnline@JCU
Phakawan, Phairat; Tan, Kim Lim; Ting, Hiram; Soosan, Nimit; Piangjit, Tanticharatwarodom (2026) 'Driving Idea Exploration to Implementation: The Role of Transformational Leadership in Fostering Innovative Work Behavior'. Global Business and Organisational Excellence, 45 (5):545-559. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Onnis, Leigh-Ann; Tan, Kim Lim; Morgan, Damian; Sekhar, Shruthi (2026) 'Creating supportive technology-enhanced remote work environments: a review of the literature'. Personnel Review, 55 (1):350-374. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Hii, Ivy S.H.; Tan, Sook Rei; Cham, Tat-Huei (2026) 'Does ethical leadership always improve individual competitive productivity? Examining knowledge management behavior via motivational pathways'. VINE Journal of Information and Knowledge Management Systems, 56 (1):305-326. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim Lim; Li, Jiayi; Guo, Ziwen; Hii, Ivy; Nguyen, Dang Hat; Ting, Hiram; Rosalin, Sovia (2026) 'From gamification to work performance: a two-wave, two-study examination of psychological needs and meaningful work of employees in China and Singapore'. International Journal of Manpower, 47 (10):213-236. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Sun, Renjie; Wang, Pengji; Tan, Kim Lim; Chen, Shaoyuan (2026) 'Technology Implementation and Job Crafting: A Process Model Built From a Systematic Literature Review'. Group & Organization Management, . [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim Lim; Loganathan, Shanu Rekha; Pidani, Rita R.; Yeap, Peik Foong; Ng, David Wai Lun; Chong, Nik Teck Siong; Liow, Melissa Li Sa; Cheong, Kevin Chuen Kong; Yeo, Michelle Mei Ling (2025) 'Embracing imperfections: a predictive analysis of factors alleviating adult learners’ digital learning stress on Singapore’s lifelong learning journey'. Human Resource Development International, 28 (3):371-392. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Eze, Uchenna Cyril; Sun, Yi (2025) 'I did my part! How can I further minimize emerging adult learners’ burnout in an online learning environment?'. Educational Studies, 51 (1):58-80. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Gim, Gabriel C.W.; Sim, Adriel K.S.; Lew, Tek-Yew; Hii, Ivy (2025) 'Do back-of-house hospitality hybrid workers in Hong Kong enjoy work–family enrichment? A two-wave study on meaningful work and psychological needs'. Journal of Hospitality and Tourism Insights, 8 (11):221-239. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim Lim; Hii, Ivy S.H.; Cham, Tat-Huei (2025) 'Visitors' Engagement in Second-Chance Tourism: Gender Differences in the Perception of Trust and Emotional Involvement Through Virtual Reality Technologies'. International Journal of Hospitality & Administration, . [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim Lim; Wang, Pengji; Sun, Renjie; Wong, Caroline Y.L.; Wood, Jacob; Agarwal, Manisha; Bhati, Abhiskhek; Eijdenberg, Emiel L. (2025) 'Enhancing animal care through digital tools: a challenge and hindrance perspective of technology adoption in a zoological institution'. Behaviour and Information Technology, . [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Lim, Weng Marc; Tan, Sook-Rei; Dubos, Lance (2025) 'Turning Hindrances Into Challenges: Transformational Leadership Enhances Employees' Competitive Productivity in an Artificial Intelligence‐Driven Hospitality Industry'. International Journal of Tourism Research, 27 (4). [DOI]
Journal Publication Open Access ResearchOnline@JCU
Dam, Xuan Minh; Tan, Kim-Lim; Eijdenberg, Emiel L. (2025) 'Navigating innovations and Indigenous tourism: Insights from a systematic literature review in a four-decade journey of exploration'. Tourism Management Perspectives, 58 . [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Hofman, Peter S.; Noor, Nurhafihz; Tan, Sook-Rei; Hii, Ivy S.H.; Cham, Tat-Huei (2025) 'Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work'. Current Issues in Tourism, 28 (20):3284-3301. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Leong, Choi Meng; Richter, Nicole Franziska (2025) 'Navigating Trust in Mobile Payments: Using Necessary Condition Analysis to Identify Must-Have Factors for User Acceptance'. International Journal of Human-Computer Interaction, 41 (5):3325-3339. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Yeap, Peik Foong; Cheong, Kevin Chuen-Kong; Loganathan, Shanu Rekha (2025) 'Crafting an organizational strategy for the new era: a qualitative study of artificial intelligence transformation in a homegrown Singaporean hotel chain'. Business Process Management Journal, 31 (8):104-123. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Sim, Adriel K.S.; Lew, Tek Yew; Cham, Tat-huei; Hii, Ivy S.H. (2025) 'Beyond laptops and tables: unveiling Singapore’s success in hybrid work through a two-wave gender multigroup analysis of compassionate leadership'. Employee Relations: The International Journal, 47 (1):148-172. [DOI]
Journal Publication ResearchOnline@JCU
nguyen, Dang Hat; Tan, Kim Lim; Nguyen, Lam Ngoc Vi; Nguyen, An Phu; Ting, Hiram (2025) 'The Influence of Customer Relationship Management in Enhancing Hospitality Business Performance: The Conditional Mediation of Digital Marketing Capabilities'. International Journal of Hospitality & Administration, 26 (3):520-546. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Lim, Xin-Jean; Luo, Xi; Cheah, Jun-Hwa; Tan, Kim-Lim; Hall, C. Michael (2025) 'Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory'. Journal of Vacation Marketing, 32 (1):19-34. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Ho, Jie-Min; Sim, Adriel; Hii, Ivy (2025) 'Fear of missing out and beyond: Unveiling theoretical dimensions in post-pandemic festival events and community engagement dynamics'. Event Management, 29 (3):325-343. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Hii, Ivy S.H.; Cheong, Kevin Chuen-Kong (2024) 'Knowledge “hiding and seeking” during the pandemic: who really wins in the new normal?'. VINE Journal of Information and Knowledge Management Systems, 54 (6):1315-1341. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Hii, Ivy S.H.; Huang, Yijing; Yan, Yaru (2024) 'Reducing dishonest disclosures during expense reimbursement: investigating the predictive power of the technology acceptance model with a corporate governance perspective'. Journal of Accounting & Organizational Change, 20 (5):874-895. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Hii, Ivy S.H.; Lim, Xin-Jean; Wong, Caroline Y.L. (2024) 'Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between buyers and non-buyers?'. Asia Pacific Journal of Marketing and Logistics, 36 (1):48-65. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Gim, Gabriel C.W.; Hii, Ivy S.H.; Zhu, Wenqian (2024) 'STARA fight or flight: a two-wave time-lagged study of challenge and hindrance appraisal of STARA awareness on basic psychological needs and individual competitiveness productivity among hospitality employees'. Current Issues in Tourism, 27 (13):2151-2169. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Dillon, Roberto; Tan, Kim Lim (2024) 'Cybersecurity Workforce Landscape, Education, and Industry Growth Prospects in Southeast Asia'. Journal of Tropical Futures, 1 (2):172-181. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim (2023) 'Responsible Leadership - A Brief Review of Literature'. Journal of Responsible Tourism Management, 3 (1):44-55. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim Lim; Ho, Jie-min; Sim, Adriel; Dubos, Lance; Cham, Tat-Huei (2023) 'Unlocking the secrets of Miri country music festival in Malaysia: a moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting intentions'. Asia Pacific Journal of Tourism Research, 28 (5):416-432. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Hii, Ivy S.H.; Zhu, Wenqian; Leong, Choi-Meng; Lin, Eliver (2023) 'The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?'. Asia Pacific Journal of Marketing and Logistics, 35 (7):1639-1662. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Sim, Adriel; Yap, Steffi Sze-Nee; Vithayaporn, Sanhakot; Rachmawati, Ani Wahyu (2023) 'A systematic review of meaningful work unifying 20 years of theoretical and substantive contributions (2000–2020)'. Journal of Advances in Management Research, 20 (3):462-512. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Liu, Yuming; Ye, Qiuting (2023) 'A gendered discourse on truthful disclosure of financial fraud practices among accountants in China: implications to corporate governance'. Accounting Research Journal, 36 (2/3):230-250. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Cham, Tat Huei; Sim, Adriel K.S. (2023) 'What Makes Social Work Meaningful? Evidence for a Curvilinear Relationship of Meaningful Work on Work Engagement with Psychological Capital as the Moderator'. Human Service Organizations Management, Leadership and Governance, 47 (3):218-235. [DOI]
Journal Publication ResearchOnline@JCU
Alim, Md. Abdul; Tan, Kim-Lim; Jee, Teck Weng; Voon, Boo Ho; Hossain, Md. Julhaz; Mia, Md. Uzzal (2023) 'To explain and to predict: analysis of opportunity recognition on the relationship between personal factors, environmental factors and entrepreneurs' performance'. Asia-Pacific Journal of Business Administration, 15 (5):772-794. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Sim, Pei-Lin; Ting, Hui-Bun; Sim, Wen-Yee; Donohue, Thomas (2023) 'A Gendered Discourse of Third-generation Chinese Migrants on Diaspora Tourism: Implications to Industry Players in Malaysia'. Journal of China Tourism Research, 19 (2):335-358. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Sim, Adriel K.S.; Donohue, Thomas (2022) 'To predict and to explain: a multigroup analysis of gender on job and family satisfaction among hospitality employees'. Gender in Management, 37 (7):891-911. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Sim, Adriel K.S.; Hii, Ivy S.H.; Pidani, Rita; Donohue, Thomas (2022) 'A Multigroup Analysis of Bidirectional Work-Family Enrichment on Family Satisfaction of Hospitality Employees during the Pandemic: Where Religiosity and Marital Status Matter'. Journal of Psychology, 157 (1):48-70. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Zhong, Yingyu; Zhang, Yingying; Luo, Meng; Wei, Jiayue; Liao, Shiyang; Tan, Kim-Lim; Yap, Steffi Sze-Nee (2022) 'I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment'. Young Consumers, 23 (3):449-467. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim Lim; Sia, Joseph Kee-Ming; Tang, Daniel Kuok Ho (2022) 'To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic'. Asia Pacific Journal of Marketing and Logistics, 34 (4):647-668. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Ho, Jie Min; Pidani, Rita; Goveravaram, Archana Das (2022) 'Doing good does you good? The financial impact of individual CSR dimensions: A Malaysian context'. Social Responsibility Journal, 18 (1):43-67. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Le, Andrea; Tan, Kim-Lim; Yong, Siew-Siew; Soonsap, Pichsinee; Lipa, Caple Jun; Ting, Hiram (2022) 'Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior'. Young Consumers, 23 (2):165-178. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Yeap, Peik Foong (2021) 'The impact of work engagement and meaningful work to alleviate job burnout among social workers in New Zealand'. Management Decision, 60 (11):3042-3065. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Leong, Choi-Meng; Tan, Kim-Lim; Puah, Chin-Hong; Chong, Shyh-Ming (2021) 'Predicting mobile network operators users m-payment intention'. European Business Review, 33 (1):104-126. [DOI]
Journal Publication ResearchOnline@JCU
Fam, Kim-Shyan; Syed Annuar, Sharifah Nurafizah; Tan, Kim Lim; Lai, Franklin Hazley; Ingko, Ida Anak (2020) 'Touring destination and intention to consume indigenous food: A case of Kadazan-Dusun food in Sabah'. British Food Journal, 122 (6):1883-1896. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Sim, Pei-Lin; Goh, Fu-Quan; Leong, Choi-Meng; Ting, Hiram (2020) 'Overwork and overtime on turnover intention in non-luxury hotels: Do incentives matter?'. Journal of Hospitality and Tourism Insights, 3 (4):397-414. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Sim, Adriel K.S.; Chai, Delon; Beck, Louise (2020) 'Participant well-being and local festivals: the case of the Miri country music festival, Malaysia'. International Journal of Event and Festival Management, 11 (4):433-451. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Sia, Joseph Kee-Ming; Tang, Kuok Ho Daniel (2020) 'Examining students’ behavior towards campus security preparedness exercise: The role of perceived risk within the theory of planned behavior'. Current Psychology, 41 :4358-4367. [DOI]
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Lew, Tek-Yew; Sim, Adriel K.S. (2020) 'Effect of work engagement on meaningful work and psychological capital: perspectives from social workers in New Zealand'. Employee Relations: The International Journal, 43 (3):807-826. [DOI]
Journal Publication ResearchOnline@JCU
Sim, Adriel K.S.; Tan, Kim-Lim; Sia, Joseph Kee-Ming; Hii, Ivy S.H. (2020) 'Students' choice of international branch campus in Malaysia: a gender comparative study'. International Journal of Educational Management, 35 (1):87-107. [DOI]
Journal Publication ResearchOnline@JCU
Lau, Wee-Ming; Józsa, László; Chan, Yoong-Wai; Ting, Hiram; Tan, Kim Lim (2020) 'Beliefs and attitidues towards political advertising during Malaysia's GE-14 political tsunami'. International Journal of Business and Society, 21 (1):283-299. [DOI]
Journal Publication ResearchOnline@JCU
Fam, Kim-Shyan; Ting, Hiram; Tan, Kim-Lim; Hussain, Kashif; Cheah, Jun-Hwa (2020) 'Does it matter where to run? Intention to participate in destination marathon'. Asia Pacific Journal of Marketing and Logistics, 32 (7):1475-1494. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim Lim; Lew, Tek-Yew; Sim, Adriel K.S. (2019) 'An innovative solution to leverage meaningful work to attract, retain and manage generation Y employees in Singapore’s hotel industry'. Worldwide Hospitality and Tourism Themes, 11 (2):204-216. [DOI]
Journal Publication ResearchOnline@JCU
Wong, Winnie Poh-Ming; Tan, Kim-Lim; Inkgo, Ida anak; Lim, Chiu-Yong (2019) 'The Effect of Technology Trust on Customer E-Loyalty in Online Shopping and the Mediating Effect of Trustworthiness'. Journal of Marketing Advances and Practices, 1 (2):39-52.
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Memon, Mumtaz Ali; Sim, Pei-Lin; Leong, Choi-Meng; Soetrisno, Fathan K.; Hussain, Kashif (2019) 'Intention to Use Mobile Payment System by Ethnicity: A Partial Least Squares Multi-group Approach'. Asian Journal of Business Researc, 9 (1):36-59. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim-Lim; Lew, Tek-Yew; Sim, Adriel K.S. (2019) 'Is meaningful work the silver bullet? Perspectives of the social workers'. Journal of Asia Business Studies, 13 (4):612-632. [DOI]
Journal Publication ResearchOnline@JCU
Tan, Kim Lim; Noor, Nurhafihz; Agarwal, Manisha (2025) 'Guest editorial: AI and ethical consumerism among young consumers' Young Consumers, 26 (5) :697-701. [DOI]
Journal Contribution ResearchOnline@JCU
Tan, Kim Lim; Hii, Ivy Siaw Hung; Kong, Weng Hang; Ting, Hiram (2024) 'Guest editorial: Navigating global challenges: Asian perspectives of globally responsible business leadership' Journal of Global Responsibility, 15 (4) :321-326. [DOI]
Journal Contribution ResearchOnline@JCU
Hiram, Ting; Turner, Daniel; Tan, Kim-Lim; Tan, Sook Rei; Wong, Munwai; Gong, Jiankun (2023) 'Less is More? Review and Recommendations for Qualitative Sampling Strategy using the S.C.A.D.E Approach' Asian Journal of Business Research, 13 (3) . [DOI]
Journal Contribution Open Access ResearchOnline@JCU
Turner, Daniel; Ting, Hiram; Wong, Mun Wai; Lim, Tze-Yin; Tan, Kim-Lim (2021) 'Applying Qualitative Approach in Business Research' Asian Journal of Business Research, 11 (3) :1-13. [DOI]
Journal Contribution Open Access ResearchOnline@JCU
Tan, Kim Lim (2019) 'My PhD journey: reflections and lessons learnt' Insight, Febraury 2019 .
Journal Contribution ResearchOnline@JCU
Tan, Kim Lim; Onnis, Leigh-Ann; Morgan, Damian; Sekhar, Shruthi (2024) BEMAS 2024: 3rd International Conference on Business, Economics, Management and Sustainability Supporting remote workers through technology: A review of support systems and implications to leaders Cairns, QLD, Australia, .
Conference Contribution ResearchOnline@JCU
Noor, Nurhafihz; Dubos, Lance; Tan, Sook Rei; Tan, Kim Lim (2025) 'Implementing AI technologies in various business subjects' In: Noor, Nurhafihz, Dubos, Lance, Tan, Sook Rei, and Tan, Kim Lim (2025) Implementing AI technologies in various business subjects. In: Popenici, Stefan, Rudolph, Jürgen, Ismail, Fadhil, and Tan, Shannon, (eds.) Handbook of Artificial Intelligence in Higher Education. Elgar Handbooks in Education . Edward Elgar, Cheltenham, UK, pp. 503-515(Eds.). Handbook of Artificial Intelligence in Higher Education. Cheltenham, UK : Edward Elgar. [DOI]