AI vs. Human: A Randomized Controlled Trial Experiment in Assessing Tourist Destinations’ Comment Attractiveness Among Generation Z Consumers
JCU Singapore
Role
Principal Investigator
Description
The proposed research employs a within-subjects design, comparing the impact of two information sources (AI-generated and Human-provided) on the perceived attractiveness of tourist destinations among Generation Z consumers.
Date
02 Jan 2024 - 31 Dec 2024
Project Type
INTERNAL_RESARCH_GRANT
Keywords
AI-generated content;human-generated content
Funding Body
JCU Singapore
Amount
0
Project Team
Malobi Mukherjee;Manisha Agarwal;K. Thirumaran;Kim Lim Tan