Development of an Online Tour planner with AI Chat for the Indigenous Tourism Industry in Sarawak

Principal Investigator

The project team is seeking funding to facilitate the commercialization and translation of the research into a practical tool, aiming to create an impact on industry practitioners. Specifically, the team aims to develop a prototype of an online tour planner powered by AI Chat based on the research findings. The online tour planner is designed to support and promote the Indigenous tourism industry in Sarawak through enabling potential tourists to personalize their travel itineraries based on their preferences, interests, and available time. By tailoring experiences to individual needs, the platform aims to enhance accessibility to Sarawak’s rich Indigenous culture, traditions, and destinations, fostering meaningful connections between travelers and the region’s unique heritage. This initiative will contribute to the growth of the local tourism industry while celebrating and preserving Sarawak’s Indigenous culture. The prototype will be co-developed by JCU team and Krux Asia (AI developer), and tested by Scubaquest (a travel agency). The prototype could be further commercialized and replicated to other industries in Sarawak or other tourism destinations.

03 Feb 2025 - 31 Jan 2026

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