Nurhafihz Noor
- nurhafihz.noor@jcu.edu.au
https://orcid.org/0000-0001-8502-5722- Lecturer Business
Projects
1
Publications
29
Awards
9
Contact Details
Senior Lecturer, Business
- (+65) 6709 3712
- nurhafihz.noor@jcu.edu.au
- https://linktr.ee/nurhafihznoor
Biography
Summary
Dr Hafihz is a Senior Lecturer in Marketing at James Cook University Singapore and Associate Editor of the International Journal of Quality and Service Sciences (Emerald) and the Journal of Tropical Futures (Sage). Ranked among the top 100 scholars globally in the areas of AI service robots (SciVal: #76) and Islamic marketing (ScholarGPS: #99), he has produced over 50 publications across services marketing, technology adoption, halal and hospitality. A Fellow of the Chartered Institute of Marketing (CMktr FCIM), the Chartered Management Institute (FCMI), and the Higher Education Academy (FHEA), he brings a decade of industry experience and advises various organizations. He has received multiple awards for teaching, research, and service, underscoring his impact and thought leadership in emerging global markets.Research Impact
- Advance the transformative service research agenda on well-being.
- Develop new conceptual frameworks and empirical scales to guide and measure the effective use of emerging technologies.
- Provide a state-of-the-art understanding of consumer behaviour, technology adoption, and the halal ecosystem.
Media Mentions
- Top 12 worldwide: JCU Singapore students shine in International Digital Marketing Competition
- JCU Singapore lecturer named Halal Travel Scholar of the Year
- JCU in Singapore academic recognised at 2025 Green Open Access competition
- Using BTS songs to teach marketing? Yes, says academic at JCU in Singapore
Research
Research Interests
- Services marketing
- Technology adoption
- Halal and hospitality
Projects
Mind your own business, you are a pest! A study on workplace nosiness and its impact on employees
01 Aug 2024 - 31 Jul 2025
Teaching
Research Advisor Accreditation
Advisor Type
Primary
Taught Modules
[BX2084] Sales, Services, Business Development and the Digital FrontierLecturer, Coordinator
2024
[BX2084] Sales, Services, Business Development and the Digital FrontierCoordinator, Lecturer
2025
[BX3082] International Marketing in the Global VillageCoordinator, Lecturer
2024
2022
[LB5232] Digital MarketingLecturer
2022
2023
2023
[LB5235] Applied Research ProjectLecturer, Tutor
2024
[LB5235] Applied Research ProjectLecturer, Tutor
2025
2023
[TO5106] Quality Customer ServiceCoordinator, Lecturer
2024
[TO5106] Quality Customer ServiceCoordinator, Lecturer
2025
[BX3082] International Marketing in the Global VillageLecturer, Coordinator
2025
Activities
Education
Committees
Other Activities
Awards
Associations
Languages
Consultancy
Employment
Associate Lecturer, PSB Academy
2021 - 2023
Sessional Lecturer, James Cook University
2021 - 2023
Adjunct Lecturer, Kaplan
2021 - 2023
Sessional Lecturer, Curtin Singapore
2021 - 2023
PhD Candidate, University of Adelaide
2018 - 2021
Output
Noor, Nurhafihz; Tan, Kim Lim; Jang, Haejin; Wood, Jacob; Thirumaran, K. (2026) Emerging Technologie. Abingdon, UK: [Edi...
Other Publication
ResearchOnline@JCU
Noor, Nurhafihz (2024) Artificial Intelligence Service Agents. [Reference Material] [DOI] ...
Other Publication
ResearchOnline@JCU
Noor, Nurhafihz; Nguyen, Tien; Tong, Ashley; Zainol, Zahirah (2026) 'Gender in halal markets: a syst. Journal of Islamic Marketing, . ...
Key attributes of mobile apps for halal tourism: an analysis of online reviews using Leximancer
2025
Noor, Nurhafihz; Tong, Ashley; Zainol, Zahirah; Duong, Dang Thao Trang (2025) 'Key attributes of mob. Journal of Islamic , . [DOI] ...
Noor, Nurhafihz (2025) 'Halal service quality: systematic review, conceptual model and future resear. Journal of Islamic Accounting and Business Research, . [DOI] ...
Noor, Nurhafihz (2025) 'A closer look at halal brand image: systematic review and future directions'. Journal of Islamic Marketing, . [DOI] ...
Noor, Nurhafihz; Bahardeen, Fazal (2025) 'An updated model for halal tourism: a review of RIDA by Cr. Journal of Hospitality and Tourism Horizons, . [DOI] ...
Noor, Nurhafihz; Tong, Ashley; Zainol, Zahirah (2025) 'Unlocking LinkedIn adoption for higher educat. Young Consumers, 26 (7):172-187. [DOI] ...
Noor, Nurhafihz; Sharifonnasabi, Fatemehghazalnaz; Nallarasan, Nitheesh Kumar (2025) 'Halal services. Journal of I, . [DOI] ...
Tan, Kim-Lim; Hofman, Peter S.; Noor, Nurhafihz; Tan, Sook-Rei; Hii, Ivy S.H.; Cham, Tat-Huei (2025)...
Noor, Nurhafihz; Tong, Ashley; Zainol, Zahirah (2025) 'ChatGPT and higher education student well-bei. Journal of Information, Communication and E, :1-20. [DOI] ...
Noor, Nurhafihz (2024) 'A scoping review of artificial intelligence in halal service'. Journal of Halal Service Research, 5 (1). ...
Zainol, Zahirah; Noor, Nurhafihz; Tong, Ashley (2024) 'Faithful and luxurious: Mediating halal with . Journal of Global Fashion Marketing, 15 (4):422-439. [DOI] ...
Technology acceptance model in halal industries: a systematic literature review and research agenda
2024
Noor, Nurhafihz (2024) 'Technology acceptance model in halal industries: a systematic literature rev. Journal of Islamic Marketing, 15 (11):3156-3173. [DOI] ...
Noor, Nurhafihz; Rao Hill, Sally; Troshani, Indrit (2022) 'Developing a service quality scale for ar. European Journal of Marketing, 56 (5):1301-1336. [DOI] ...
Noor, Nurhafihz; Rao Hill, Sally; Troshani, Indrit (2021) 'Recasting Service Quality for AI-Based Se. Australasian Marketing Journal, 30 (4):297-312. [DOI] ...
Noor, Nurhafihz; Rao Hill, Sally; Troshani, Indrit (2021) 'Artificial Intelligence Service Agents: R. Journal of Computer Information Systems, 62 (5):1009-1023. [DOI] ...
Noor, Nurhafihz; Don, Prasad A.K.; Cassidy, John (2017) 'Factors affecting halal food purchasing by . International Journal of Islamic Marketin, 1 (4):366-387. [DOI] ...
Journal Publication
ResearchOnline@JCU
Noor, Nurhafihz (2025) 'Book Review of Marketing 6.0: The Future is Immersive by Philip Kotler, Herm Journal of General Management, . ...
Tan, Kim Lim; Noor, Nurhafihz; Agarwal, Manisha (2025) 'Guest editorial: AI and ethical consumerism Young Consumers, 26 (5) :697-701. [DOI] ...
Journal Contribution
ResearchOnline@JCU
Noor, Nurhafihz (2025) 'A cause for academic euphoria: Seven BTS songs that inspire the learning and Journal of Applied Learning and Teaching, 8 (2) . [DOI] ...
Noor, Nurhafihz (2024) 'Book Review of The Routledge Handbook of Halal Hospitality and Islamic Touri International Journal of Islamic Marketing and Branding, 6 (2) :180-184. ...
Tong, Ashley; Noor, Nurhafihz; Zainol, Zahirah (2025) 2025 IEEE International Conference on Recent A...
Conference Publication
ResearchOnline@JCU
Tong, Ashley; Zainol, Zahirah; Noor, Nurhafihz (2026) 'Towards a more inclusive model of financial i In: Tong, Ashley, Zainol, Zahirah, and Noor, ...
Book Chapter
ResearchOnline@JCU
Noor, Nurhafihz; Dubos, Lance; Tan, Sook Rei; Tan, Kim Lim (2025) 'Implementing AI technologies in v In: Noor, Nurhafihz, Dubos, Lance...
Book Chapter
ResearchOnline@JCU
Noor, Nurhafihz; Zainol, Zahirah; Tong, Ashley (2025) 'Environmentally Sustainable Tourist Behavior In: Noor, Nurhafihz, Zainol, Zahirah, and Ton...
Book Chapter
ResearchOnline@JCU
Noor, Nurhafihz; Zainol, Zahirah; Tong, Ashley (2024) 'Enhancing hospitality service quality with ar In: Noor, Nurhafihz, Zainol, Zahirah, and Ton...
Noor, Nurhafihz; Sim, Karen S. (2024) 'Impact of AI on the Flower of Service Model in the Hospitalit In: Noor, Nurhafihz, and Sim, Karen S. (2024) Impact of AI o...
Book Chapter
ResearchOnline@JCU
Noor, Nurhafihz (2022) 'Halal Service Marketing: A Strategic Perspective' In: Noor, Nurhafihz (2022) Halal Service Marketing: A Strategic Perspective...