Nurhafihz Noor

Dr Hafihz is a Lecturer in Marketing at James Cook University (Singapore Campus). His research focuses on the fields of services marketing, technology adoption, and halal and hospitality. He has authored over 40 publications including scholarly articles in the European Journal of Marketing and the Journal of Islamic Marketing. His most recognized works include the development of an AI Service Quality Scale AISAQUAL and the review of the new halal tourism model RIDA co-authored with a global industry expert.

Research impact:

• Advance the transformative service research agenda on well-being.
• Develop new conceptual frameworks and empirical scales to guide and measure the effective use of emerging technologies.
• Provide a state-of-the-art understanding of consumer behaviour, technology adoption, and the halal ecosystem.

Dr Hafihz holds Fellowships from the Chartered Institute of Marketing (CMktr FCIM), the Chartered Management Institute (FCMI), and the Higher Education Academy (FHEA). Leveraging his decade of industry experience, he provides inclusive academic inquiry and thought leadership as a board advisor. In recognition of his contributions, he has received the university-level Early Career Researcher and Engagement Excellence Awards, and the industry-level Halal Travel Scholar of the Year Award from CrescentRating.