Enhancing hospitality service quality with artificial intelligence

Other Publication ResearchOnline@JCU
Noor, Nurhafihz;Zainol, Zahirah;Tong, Ashley
Abstract

The resurgence of the hospitality industry and the increasing use of artificial intelligence in service have resulted in new customer expectations and opportunities to enhance the quality of hospitality services. Accordingly, a clear understanding of these new service quality expectations and how best to design and implement these new technologies for the benefit of hospitality managers and consumers is key. This chapter provides theoretical and practical insights into how artificial intelligence service agents such as chatbots and robots in key hospitality sectors can provide excellent service quality and enhance customer relationships and well-being. The latest examples are illustrated to explore the application of AI within the hospitality industry, outlining the diverse prospects and obstacles that these advanced technologies offer to restaurant owners, hotel operators and other experts in the field.

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Technology and Luxury Hospitality: AI, Blockchain and the Metaverse

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ISBN/ISSN

9781003488248

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Pages Count

17

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Publisher

Routledge

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Publisher Location

Abingdon, Oxon, UK

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DOI

10.4324/9781003488248-13