Rachel Hay

Dr Rachel Hay is a Social Scientist and early career researcher teaching into Marketing for the College of Business Law and Governance at James Cook University, Townsville, Australia. Rachel’s research centres on trans-disciplinary sustained behaviour change in social marketing and environmental protection interventions. Within this area, she is active in research relating to technology adoption by women in agriculture, and marketing communication effects and effectiveness, including readability in populations sectors that face literacy and numeracy challenges. Her work on technology adoption has been published in reputable journals and in a 2016 Parliamentary Enquiry into Innovation in Agriculture. Academics and industry stakeholders have cited her work and she has given numerous media interviews regarding research findings. Rachel’s passion is to support rural, regional and remote regions to get connected and stay connected through reliable, sustained and affordable internet connectivity. Should this occur, then sustained regional development will follow.