JCU Singapore Campus Dean Office
Roberto Dillon
- Academic Head, Science and IT / Associate Professor Information Technology
- roberto.dillon@jcu.edu.au
Pengji Wang
- Acting Academic Head JCU Singapore Business School / Associate Professor Business
- pengji.wang@jcu.edu.au
Ai Ni Teoh
- Academic Head for School of Social and Health Sciences/Associate Professor
- aini.teoh@jcu.edu.au
Mind your own business, you are a pest! A study on workplace nosiness and its impact on employees
Ai Ni Teoh
01 Aug 2024 - 31 Jul 2025
Workplace nosiness has been increasingly recognized as a detrimental factor affecting employee mental health and productivity. Studies have shown that intrusive behaviors lead to higher stress levels, decreased job satisfaction, and lower productivity. Despite this recognition, there is a lack of comprehensive research that systematically examines the antecedents, types, and impacts of workplace nosiness across different organizational contexts. This study aims to fill this gap by providing a detailed analysis of workplace nosiness and its effects. The research will contribute to the existing body of knowledge by identifying specific behaviors and practices that constitute workplace nosiness, demonstrating the direct and indirect impacts of nosiness on key employee outcomes, and offering practical recommendations for managers and organizations to address and reduce nosiness.
Story telling strategy of e-commerce live-streamers
Pengji Wang
21 Oct 2024 - 30 Jun 2025
Live-streaming e-commerce is an interactive form of online shopping that integrates video live-streaming with e-commerce, creating a communication channel for live streamers to broadcast product demonstrations and promotions and address consumers' questions in real time (Chen, Dou and Xiao, 2023). The Chinese retailers have pioneered such a powerful new approach, with the market size of live streaming e-commerce industry having reached 1201.2 billion RMB in 2021 and expected to reach 2132.3 billion RMB by 2025 (iiMedia.cn, 2022).
With the interactivity nature, live-streaming e-commerce is reported to have a conversion rate of 53%, much higher than that in traditional -commerce shoppers (2.8%) (https://www.videeo.live/report-live-video-commerce-success-retail-2022/). However, the competition in the live-streaming industry is intense. As of December 2023, more than 10 million people worked in live streaming industry in China, and more than 150 million streamer accounts have been opened. With so many live-streamers (https://www.stcn.com/article/detail/1073584.html); yet among streamers whose main source of income is live broadcast, only 0.4% have a monthly income of more than 100,000 yuan, and 95.2% have a monthly income of less than 5,000 yuan (http://paper.ce.cn/pc/content/202401/04/content_287273.html).
With live-streaming e-commerce’s popularity and the intense competition in the eco-system, an increasing number of studies are dedicated in understanding the success factors in therecent years. One of the important factors is the selling strategies adopted by the streamer. Key strategies identified include physical evidence strategy (visual setup and background music) (Ho, Liu, and Chen, 2022) and show scheduling strategy (Chen, Dou, and Xiao, 2023). An important selling strategy that works well in the traditional personal selling is storytelling, since it facilitates sales relationships through personal and business stories revealing similarities of worldview, ideals, and status, among other characteristics (Gaur, Herjanto, and Bathula 2012; McGregor and Holmes, 1999). In the e-commerce context, a few famous live-streamers have demonstrated the impact of telling good stories. For example, Dong Yuhui, an e-commerce live-streamer from Oriental Selection, is well known for his way of sharing personal story, when selling products. His four-hour sales session taking place on Douyin, TikTok’s Chinese sister app in Jan 2024 earned 163 million RMB (22.73 million USD) in gross merchandise value (GMV) from selling agricultural produce and other foods like canned goods and sweets (https://daoinsights.com/news/oriental-selections-dong-yuhui-rakes-in-163m-at-own-channel-debut/).
However, very little scholarly effort has been made to understand the storytelling strategy among live-streamers. Luo et al. (2021) use conversation logs from live-streaming shopping and find that the linguistic style of appealing to personality has the greatest positive impact on sales, but the linguistic style of appealing to logic has a negative impact. However, the linguistic pattern alone is still far from enough to characterize how live streamers have reshaped e-commerce using storytelling. For example, whether and how do live streamers integrate brands into their stories, what types of topics should be addressed in the stories, and how do live streamers plan their shows, given the fast-paced selling episodes and lack of physical interaction with the real customers? These are novel topics that do not appear in traditional e-commerce settings, yet are important in e-commerce setting.
As a result, this study focuses on live-streamers’ story-telling strategy, and examines the following research questions: what is the optimal content, style, frequency and duration of the storytelling by e-commerce live-streamers?
Theoretically, this project will enrich the literature on e-commerce by revealing how live-streamers’ story-telling skills and strategies help engage customers. Practically, the findings will inform the live-streamers and the businesses about the best ways of developing the relevant training, constructing and communicating the stories to engage customers.
Finally, this project has received ethics approval with the JCU Ethics Identifier H9502.
Designing a Virtual Reality based serious game for training public speaking skills
- 2021
- Philippine Society of Information Technology Educators
- Researchers: ArushiRoberto DillonAi Ni Teoh
Start Date:
01 Jan 2023
Start Date:
01 Jan 2011
Start Date:
01 Jan 2018
End Date:
01 Jan 2018
Start Date:
01 Jan 2017
End Date:
01 Jan 2018
Start Date:
01 Jan 2016
End Date:
01 Jan 2018
Reseracher:
Pengji Wang
(Acting Academic Head JCU Singapore Business School / Associate Professor Business)
Start Date:
01 Jan 2021
Reseracher:
Pengji Wang
(Acting Academic Head JCU Singapore Business School / Associate Professor Business)
Start Date:
01 Jan 2021
Start Date:
01 Jan 2014
End Date:
01 Jan 2015
Start Date:
01 Jan 2021
Title:
IEEE
Reseracher:
Roberto Dillon
(Academic Head, Science and IT / Associate Professor Information Technology)
Start Date:
01 Jan 2019