Siggi Gudergan
Projects
4
Publications
58
Awards
0
Biography
Siggi Gudergan is known for his work on business innovation, transformation and performance, an area of expertise that he leads as Professor of Strategy within James Cook University in Australia. He also is a Visiting Distinguished Professor at Aalto University in Finland, Visiting Professor at Vienna University of Economics and Business (WU Wien) in Austria, and Emeritus Professor at the University of Waikato in New Zealand.
He earned a PhD in Management from the Australian Graduate School of Management which was awarded jointly by the University of Sydney and the University of New South Wales in Australia. He also holds a degree in Business and Economics from RWTH-Aachen University in Germany.
His research has been published in leading management, strategy, and marketing journals, has gained international recognition, and has been taken up in industry. He has secured funding for his research from several sources, including Australian Research Council Discovery and Linkage grants, as well as industry, totaling over $4 million. Some of his PhD students have won awards from the Academy of Management and Strategic Management Society, and now work at universities in Europe and Australia, including Go8 institutions. He holds various board and professional roles, and has consulted to or worked with a broad range of organisations, from start-ups to large multinational companies.
Research
Research Interests
Strategic decision making and change in the contexts of organizational innovation, transformation, and performance (e.g., dynamic capabilities)
Digital customer experience management
Partial least squares structural equation modelling (PLS-SEM)
Projects
Empowering Human Services Organisations: Scalable Change Management Tools for Enhanced Productivity
18 Jun 2025 - 30 Jun 2029
Blended Living Lab for Nurturing Circular-Entrepreneurships among Australian and Arab Entrepreneurs
31 May 2024 - 31 Oct 2025
Redefining E-waste Management: Circular Economy Business Models in Action’
27 May 2024 - 31 Jul 2025
The Queensland Decarbonisation Knowledge Translation Hub Collaborative Research Agreement
02 Feb 2024 - 31 Dec 2026
Teaching
Teaching Interests
PhD training in above research areas
Professional doctorate training in above research areas
Research Advisor Accreditation
Advisor Type
Mentor
Output
Gudergan, Gerhard; Gudergan, Siegfried; Ambrosini, Véronique (2025) 'Dynamic capabilities-enabled servitization: the role of exploitative quality management'. Production Planning & Control, . [DOI]
Gao, Yuan; Gudergan, Siegfried P.; Lin, Nidthida (2025) 'Dynamic capability deployment: The roles of dominant logic and international entrepreneurial orientation'. International Business Review, 34 (2). [DOI]
How do omnichannel customer experiences affect customer engagement? Theory and empirical validation
2025
Rahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried P.; Wetzels, Martin; Grewal, Dhruv (2025) 'How do omnichannel customer experiences affect customer engagement? Theory and empirical validation'. Journal of Business Research, 189 . [DOI]
Rahman, Syed Mahmudur; Carlson, Jamie; Chowdhury, Noman H.; Gudergan, Sigfried P.; Wetzels, Martin; Grewal, Dhruv (2025) 'Share of time in omnichannel retailing: Definition and measurement'. Journal of Retailing, . [DOI]
Gudergan, Siegfried P.; Moisescu, Ovidiu I.; Radomir, Lăcrămioara; Ringle, Christian M.; Sarstedt, Marko (2025) 'Special issue editorial: Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research'. Journal of Business Research, 188 . [DOI]
Taylor, Alex; Hook, Margurite; Carlson, Jamie; Gudergan, Siggi; Falk, Tomas (2024) 'Appetite for distraction? A systematic literature review on customer smartphone distraction'. International Journal of Information Management, 75 . [DOI]
Maghzi, Atefeh; Lin, Nidthida; Pfarrer, Michael; Gudergan, Siggi; Wilden, Ralf (2024) 'Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment'. Academy of Management Review, 49 (3):514-535. [DOI]
Aldhamiri, Ali; Carlson, Jamie; Vilches-Montero, Sonia; Rahman, Syed Mahmudur; Gudergan, Siegfried P. (2024) 'What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies'. Journal of Retailing and Consumer Services, 79 . [DOI]
Funke, Andrea; Wilden, Ralf; Gudergan, Siegfried (2023) 'Only senior managers lead business model innovation, or do they? Levels of management and dynamic capability deployment'. Industrial Marketing Management, 114 :181-195. [DOI]
Bouncken, Ricarda B.; Fredrich, Viktor; Gudergan, Siegfried (2022) 'Alliance management and innovation under uncertainty'. Journal of Management & Organization, 28 (3):540-563. [DOI]
Altintas, Gulsun; Ambrosini, Véronique; Gudergan, Siegfried (2022) 'MNE dynamic capabilities in (un)related diversification'. Journal of International Management, 28 (1). [DOI]
Richter, Nicole; Hauff, Sven; Ringle, Christian; Gudergan, Siggi (2022) 'The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research'. Management International Review, 62 :449-470. [DOI]
Rahman, Syed; Carlson, Jamie; Gudergan, Siggi; Wetzels, Martin; Grewal, Dhruv (2022) 'Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact'. Journal of Retailing, 98 (4):611-632. [DOI]
Fredrich, Viktor; Gudergan, Siegfried; Bouncken, Ricarda B. (2022) 'Dynamic Capabilities, Internationalization and Growth of Small- and Medium-Sized Enterprises: The Roles of Research and Development Intensity and Collaborative Intensity'. Management International Review, 62 :611-642. [DOI]
The impact of dynamic capabilities in disrupted supply chains—The role of turbulence and dependence
2022
Kalubanga, Matthew; Gudergan, Siegfried (2022) 'The impact of dynamic capabilities in disrupted supply chains—The role of turbulence and dependence'. Industrial Marketing Management, 103 :154-169. [DOI]
Huynh, Kim; Wilden, Ralf; Gudergan, Siegfried (2022) 'The interface of the top management team and the board: a dynamic managerial capabilities perspective'. Long Range Planning, 55 (3). [DOI]
Cheah, Jun-Hwa; Nitzl, Christian; Roldán, José; Cepeda-Carrion, Gabriel; Gudergan, Sigfried P. (2021) 'A primer on the conditional mediation analysis in PLS-SEM'. The DATA BASE for Advances in Information Systems, 52 (SI):43-100. [DOI]
Castillo Apraiz, Julen; Richter, Nicole Franziska; Matey de Antonio, Jesus; Gudergan, Siegfried (2021) 'The role of competitive strategy in the performance impact of exploitation and exploration quality management practices'. European Business Review, 33 (1):127-153. [DOI]
Randhawa, Krithika; Wilden, Ralf; Gudergan, Siegfried (2021) 'How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation'. Journal of Business Research, 130 :618-634. [DOI]
Lai, Po Hsin; Gudergan, Siggi; Young, Tamara; Lee, Katie (2021) 'Resident intention to invite friends, relatives, and acquaintances: the dynamic process of place identity as a motivator'. Tourism Management, 84 . [DOI]
Yu, Ting; Gudergan, Siegfried; Chen, Ching-Fu (2020) 'Achieving employee efficiency–flexibility ambidexterity'. International Journal of Human Resource Management, 31 (19):2459-2494. [DOI]
Ringle, Christian M.; Sarstedt, Marko; Mitchell, Rebecca; Gudergan, Siegfried P. (2020) 'Partial least squares structural equation modeling in HRM research'. International Journal of Human Resource Management, 31 (12):1617-1643. [DOI]
Wilden, Ralf; Gudergan, Siegfried; Lings, Ian (2019) 'The interplay and growth implications of dynamic capabilities and market orientation'. Industrial Marketing Management, 83 :21-30. [DOI]
Ahrholdt, Dennis C.; Gudergan, Siegfried P.; Ringle, Christian M. (2019) 'Enhancing loyalty: when improving consumer satisfaction and delight matters'. Journal of Business Research, 94 :18-27. [DOI]
Wilden, R.; Gudergan, S.; Akaka, M.A.; Averdung, A.; Teichert, T. (2019) 'The role of cocreation and dynamic capabilities in service provision and performance: a configurational study'. Industrial Marketing Management, 78 :43-57. [DOI]
Hair, Joseph F.; Ringle, Christian M.; Gudergan, Siegfried P.; Fischer, Andreas; Nitzl, Christian; Menictas, Con (2019) 'Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice'. Business Research, 12 (1):115-142. [DOI]
Peters, Matt D.; Gudergan, Siegfried P.; Booth, Peter (2019) 'Interactive profit-planning systems and market turbulence: a dynamic capabilities perspective'. Long Range Planning, 52 (3):386-405. [DOI]
Biesenthal, Christopher; Gudergan, Siegfried; Ambrosini, Véronique (2019) 'The role of ostensive and performative routine aspects in dynamic capability deployment at different organizational levels'. Long Range Planning, 52 (3):350-365. [DOI]
Customer engagement with brands in social media platforms: configurations, equifinality and sharing
2019
Carlson, Jamie; Gudergan, Siegfried P.; Gelhard, Carsten; Rahman, Mohammad Mahfuzur (2019) 'Customer engagement with brands in social media platforms: configurations, equifinality and sharing'. European Journal of Marketing, 53 (9):1733-1758. [DOI]
Randhawa, Krithika; Wilden, Ralf; Gudergan, Siegfried (2018) 'Open Service Innovation: The Role of Intermediary Capabilities'. Journal of Product Innovation Management, 35 (5):808-838. [DOI]
The link between customer satisfaction and loyalty: the moderating role of customer characteristics
2018
Schirmer, Nadine; Ringle, Christian M.; Gudergan, Siegfried; Feistel, Matthias S.G. (2018) 'The link between customer satisfaction and loyalty: the moderating role of customer characteristics'. Journal of Strategic Marketing, 26 (4):298-317. [DOI]
Tang, Ryan W.; Gudergan, Siegfried P. (2018) 'A Meta-analysis of the International Experience–Ownership Strategy Relationship: A Dynamic Capabilities View'. Management International Review, 58 (4):541-570. [DOI]
Ahrholdt, Dennis C.; Gudergan, Siegfried P.; Ringle, Christian M. (2017) 'Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality'. Journal of Travel Research, 56 (4):436-450. [DOI]
Understanding the psychological impact of unconventional gas developments in affected communities
2017
Lai, Po Hsin; Lyons, Kevin D.; Gudergan, Siegfried P.; Grimstad, Sidsel (2017) 'Understanding the psychological impact of unconventional gas developments in affected communities'. Energy Policy, 101 :492-501. [DOI]
Wilden, Ralf; Gudergan, Siegfried (2017) 'Service-dominant orientation, dynamic capabilities and firm performance'. Journal of Service Theory and Practice, 27 (4):808-832. [DOI]
Kleinaltenkamp, Michael; Plewa, Carolin; Gudergan, Siegfried; Karpen, Ingo Oswald; Chen, Tom (2017) 'Usage center – value cocreation in multi-actor usage processes'. Journal of Service Theory and Practice, 27 (4):721-737. [DOI]
Journal Publication
ResearchOnline@JCU
Sarstedt, Marko; Ringle, Christian M.; Gudergan, Siegfried P. (2016) 'Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015)'. Annals of Tourism Research, 57 :279-284. [DOI]
Richter, Nicole Franziska; Hauff, Sven; Schlaegel, Christopher; Gudergan, Siegfried; Ringle, Christian M.; Gunkel, Marjaana (2016) 'Using Cultural Archetypes in Cross-cultural Management Studies'. Journal of International Management, 22 (1):63-83. [DOI]
Gudergan, Siegfried P.; Devinney, Timothy M.; Ellis, R. Susan (2016) 'Cooperation and compliance in non-equity alliances'. Journal of Business Research, 69 (5):1759-1764. [DOI]
Ratzmann, Martin; Gudergan, Siegfried P.; Bouncken, Ricarda (2016) 'Capturing heterogeneity and PLS-SEM prediction ability: Alliance governance and innovation'. Journal of Business Research, 69 (10):4593-4603. [DOI]
Journal Publication
ResearchOnline@JCU
Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan, Siegfried P. (2016) 'Estimation issues with PLS and CBSEM: Where the bias lies!'. Journal of Business Research, 69 (10):3998-4010. [DOI]
Gelhard, Carsten; von Delft, Stephan; Gudergan, Siegfried P. (2016) 'Heterogeneity in dynamic capability configurations: equifinality and strategic performance'. Journal of Business Research, 69 (11):5272-5279. [DOI]
Bouncken, Ricarda; Pesch, Robin; Gudergan, Siggi (2015) 'Strategic embeddedness of modularity in alliances: Innovation and performance implications'. Journal of Business Research, 68 (7):1388-1394. [DOI]
Journal Publication
ResearchOnline@JCU
Wilden, Ralf; Gudergan, Siegfried P. (2015) 'The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence'. Journal of the Academy of Marketing Science, 43 :181-199. [DOI]
Gajendran, Thayaparan; Brewer, Graham; Gudergan, Siegfried; Sankaran, Shankar (2014) 'Deconstructing dynamic capabilities: the role of cognitive and organizational routines in the innovation process'. Construction Management and Economics, 32 (3):246-261. [DOI]
Sarstedt, Marko; Ringle, Christian; Raithel, Sasha; Gudergan, Siggi (2014) 'In Pursuit of Understanding What Drives Fan Satisfaction'. Journal of Leisure Research, 46 (4):419-447. [DOI]
Louviere, Jordan; Lings, Ian; Islam, Towhidul; Gudergan, Siggi; Flynn, Terry (2013) 'An introduction to the application of (case 1) best–worst scaling in marketing research'. International Journal of Research in Marketing, 30 (3):292-303. [DOI]
Wilden, Ralf; Gudergan, Siegfried P.; Nielsen, Bo Bernhard; Lings, Ian (2013) 'Dynamic Capabilities and Performance: Strategy, Structure and Environment'. Long Range Planning, 46 (1-2):72-96. [DOI]
Mathies, Christine; Gudergan, Siegfried P.; Wang, Paul Z. (2013) 'The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices'. Journal of Travel Research, 52 (4):479-493. [DOI]
Müller, Ralf; Anderson, Erling; Kvalnes, Øvind; Shao, Jingting; Sankaran, Shankar; Turner, J. Rodney; Biesenthal, Christopher; Walker, Derek; Gudergan, Siegfried (2013) 'The Interrelationship of Governance, Trust, and Ethics in Temporary Organizations'. Project Management Journal, 44 (4):26-44. [DOI]
Journal Publication
ResearchOnline@JCU
Gudergan, Siggi; Devinney, Timothy; Richter, Nicole Franziska; Ellis, R. Susan (2012) 'Strategic Implications for (Non-Equity) Alliance Performance'. Long Range Planning, 45 (5-6):451-476. [DOI]
Nielsen, Bo Bernhard; Gudergan, Sigfried (2012) 'Exploration and exploitation fit and performance in international strategic alliances'. International Business Review, 21 (4):558-574. [DOI]
Journal Publication
ResearchOnline@JCU
Mathies, Christine; Gudergan, Siggi (2011) 'The Role of Fairness in Modelling Customer Choice'. Australasian Marketing Journal, 19 (1):22-29. [DOI]
Journal Publication
ResearchOnline@JCU
Wilden, Ralf; Gudergan, Siegfried; Lings, Ian (2010) 'Employer branding: strategic implications for staff recruitment'. Journal of Marketing Management, 26 (1-2):56-73. [DOI]
Beatson, Amanda; Lings, Ian; Gudergan, Siggi (2008) 'Service staff attitudes, organisational practices and performance drivers'. Journal of Management & Organization, 14 (5):168-179. [DOI]
Gudergan, Siegfried P.; Ringle, Christian; Wende, Sven; Will, Alexander (2008) 'Confirmatory tetrad analysis in PLS path modeling'. Journal of Business Research, 61 (12):1238-1249. [DOI]
Journal Publication
ResearchOnline@JCU
Kenney, Jacqueline; Gudergan, Siegfried P. (2006) 'Knowledge integration in organizations: an empirical assessment'. Journal of Knowledge Management, 10 (4):43-58. [DOI]
Journal Publication
ResearchOnline@JCU
Hackman, David; Gudergan, Siegfried P.; Wang, Paul; Daniel, Kerry (2006) 'A service perspective on modelling intentions of on‐line purchasing'. Journal of Services Marketing, 20 (7):459-470. [DOI]
Journal Publication
ResearchOnline@JCU