Cooperation and compliance in non-equity alliances

Journal Publication ResearchOnline@JCU
Gudergan, Siegfried P.;Devinney, Timothy M.;Ellis, R. Susan
Siggi Gudergan
Abstract

This study clarifies cooperation and compliance in non-equity alliances. Partial least squares structural equation modeling findings show how social interaction and risk-based reasoning are both facets of interorganizational decision making. In line with the notion that behaviors follow intentions, partners' risk-taking tendencies (i.e., intentions to cooperate) and compliance tendencies both explain the effort that partners devote to an alliance.

Journal

Journal of Business Research

Publication Name

Journal of Business Research

Volume

69

ISBN/ISSN

1873-7978

Edition

N/A

Issue

5

Pages Count

6

Location

N/A

Publisher

Elsevier Inc.

Publisher Url

N/A

Publisher Location

N/A

Publish Date

N/A

Url

N/A

Date

N/A

EISSN

N/A

DOI

10.1016/j.jbusres.2015.10.051