Guest editorial: AI and ethical consumerism among young consumers

[Extract] n a world increasingly shaped by intelligent algorithms, the relationship between young consumers and artificial intelligence (AI) warrants critical scholarly attention. AI is no longer a distant innovation. It is embedded in the digital platforms, applications and experiences that shape the everyday decisions of young people. From algorithmic product recommendations to AI-driven sustainability scoring and agentic AI, these technologies increasingly mediate not just what young consumers buy, but how they think, act and relate to broader societal and environmental issues.

Young Consumers

Young Consumers

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