Samantha Horseman

JCU Role: I am the HDR Innovation and Industry Lead at James Cook University (JCU), where I connect academia, research development, and industry to create and support a vibrant innovation ecosystem. With over 20 years of experience as an inventor, innovator, and entrepreneur at Aramco, I bring a wealth of knowledge and expertise in human-machine interface, artificial intelligence, and industry/business development across the JCU campuses.

Mission: to develop exemplary researchers, next-gen innovators, and startup founders who can contribute to economic growth and job creation in the region. I do this by designing and delivering solutions and programs such as the IMPACT 10X simulator, the Founders-in-Residence portfolio, the Venture Growth Consultancy, and the Lab 2 Market initiative. I also share my insights and learnings through publications and speaking engagements. I am proud to have a portfolio of 60 granted patents, 15 prototypes, 47 publications, and 25 local, regional, and global awards. I am also a board member and Director of the Cairns AI Hub, a platform that connects, promotes, and grows the capability of artificial intelligence across Queensland.

Specialties: Industry & Academic Presenter, Research Leader, and Author in the fields of Innovation, Health & Productivity Management, Maximizing Performance through Healthy Human Capital Investment, Data Science, Predictive Analytics, Entrepreneurship, Commercialization, Human Machine Interface (HMI) innovations & inventions, Industry Collaboration.