Environmentally Sustainable Tourist Behavior in ASEAN

Nurhafihz Noor, Zahirah Zainol, and Ashley Tong conduct a systematic literature review to identify key factors influencing environmentally sustainable tourist behavior in the ASEAN region. They categorize these factors into six areas—service, tourist, destination, social, stakeholder, and technology—and apply the Antecedents, Decisions, and Outcomes (ADO) framework to better understand the motivations driving responsible tourism behavior in the region. Based on their findings, the chapter offers three key initiatives: (1) promoting education and awareness campaigns to encourage environmentally sustainable behaviors, with a special focus on eco-friendly cultural practices; (2) encouraging the adoption of sustainable certifications and labels by businesses; and (3) advocating for revenue-sharing models, where a portion of proceeds supports local communities, with businesses being recognized and rewarded for their green achievements.

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The Business of Low-Carbon Tourism: the case of the tropics

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9781032648064

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