A scoping review of artificial intelligence in halal service

The global Islamic economy continues to be driven by key halal service industries including Islamic finance, Muslim-friendly travel, and Islamic media and recreation. In these service contexts, part of the economic growth is due to the increased use of artificial intelligence (AI) for the provision of service to customers. Despite the importance of AI in halal service, the literature in this field remains fragmented resulting in a lack of understanding of the research terrain and what has been done in research. The purpose of this scoping review is to provide a broad overview of the state of research of AI in halal service. Findings from the 28 articles reveal that a vibrant research stream has sprung up in recent years looking at the impact of AI on both consumers and organizations in multiple halal service sectors. This study contributes to the literature on the application of AI in services in the context of halal industries by providing a holistic map of the research terrain and provides suggestions for future development in this research area.

Journal of Halal Service Research

Journal of Halal Service Research

5

2703-2302

N/A

1

15