Impact of AI on the Flower of Service Model in the Hospitality Industry

With increasing opportunities for the hospitality industry to interact with customers using artificial intelligence (AI), hospitality managers need to decide on the services that are most suited to integrate AI. This requires an understanding of how AI affects different service activities. To address this, this study discusses the impact of AI on various service components using the Flower of Service Model. This chapter contributes to the study of AI innovation in services marketing by showing the relevance of seminal services marketing frameworks in the emerging AI landscape and providing strategic insights for hospitality managers to effectively implement AI in hospitality services.

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AI Innovations for Travel and Tourism

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