Repeat Tourism

[Extract] Research on destination loyalty in the tourism sector started at the end of 1980s; however, the multifaceted nature of the phenomenon carried an uncertainty of the construct being measured (Gitelson and Crompton, 1984). Tourism researchers have operationalized tourists’ destination loyalty primarily in three ways; firstly as “actual repeated visit” to a destination, secondly as the “behavioural intentions”, i.e. intentions to revisit a destination and thirdly as the “willingness to recommend” that destination. Some studies have examined repeat visitors in the context of visiting exactly the same sites in a destination (Oppermann, 2000) while others consider return visits to the broader region of their visit (Kozak, 2001).

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Encyclopedia of Tourism Management and Marketing

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9781800377479

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