Celebrity chefs and the enhancement of culinary tourism experiences in Singapore

In recent decades, food has emerged as an important lifestyle trend in tourism. This paper explores the role of celebrity chefs in enhancing culinary experiences in Singapore. More specifically, our work identifies thematic determinants of how world-renowned chefs and their signature restaurants in Singapore contribute to the country's culinary scene. This study analyses 12 restaurant websites showcasing celebrity chefs. A range of themes such as the type of restaurant, cuisine, location, menu, length of time in business and promotional activities were examined to deduce the role and impact of celebrity chefs as an integral part of Singapore’s desire to be a food capital of Southeast Asia. Celebrity status works in tandem with a mix of local and global cuisines, physical location and ambiance to carve out a niche for particular eating establishments in the landscape of worldwide culinary tourism, leading to the conclusion that celebrity chefs play a significant role in tourism promotion.

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Tourism Outlook Conference 2015

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978-981-10-1716-2

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