Integrating souvenirs with tourism development: Vietnam's challenges

The idea of destination development often emphasizes transport connectivity, hospitality services, infrastructure building, attractions facilities and promotions with an indicative measure of visitor arrivals. In contrast, we underline the importance of souvenirs corollary to tourism development if it is related to traditional crafts especially in emerging destinations. Souvenirs in tourism are a useful tool in promoting a tourist destination's image. However, in Vietnam's tourism landscape, souvenir development has not played a corresponding role of image creation and commercial enterprise. We examine the problems of adapting Vietnamese souvenirs for tourism using stakeholder analysis. Attention to souvenirs in Vietnam provides an opportunity to illustrate the nexus between tourism development trajectories, image-making and the intricacies involved in national representation.

Tourism Planning & Development

Tourism Planning & Development

11

2156-8324

N/A

1

11