Australian Association of Social Marketing

Rachel Hay (Head, Economics and Marketing)
Economics & Marketing
Committee Name

Australian Association of Social Marketing

Committee Type

EXTERNAL

Date

N/A

Description

The Australian Association of Social Marketing (AASM) is the peak professional body for social marketing in Australia. It is an independent, volunteer-led organisation that supports researchers, practitioners, policymakers, and students who use marketing principles to influence behaviours that benefit individuals, communities, and society. AASM promotes evidence-based practice, professional development, networking, research translation, and collaboration to advance social good through effective behaviour change.