Tracey Mahony

MY FOCUS - I am an early career Social Scientist exploring behaviour change marketing. I examine how organisations and individuals build resilience through target market communications. I predominantly use Theories of Change, program logic, network analysis and behaviour change modeling techniques. The insights from these approaches enables me to design, implement and evaluate desired behaviourial outcomes for clients. There is strong demand for behaviour change marketing research due to the wide range of contextual applications: from small business technology adoption, to consumer health initiatives, to disaster and environmental management. The added benefit for this type of research is that all contextual applications are focused on improving life across our tropical region in accordance with JCU's commitment to the 2030 Agenda, in particular SDG11, SDG 13, and SDG 17. This type of research suits those with an interest in Mixed Methods research (qualitative and quantitative competency) and an ability to work well in multidisciplinary, interdisciplinary and transdisciplinary teams.

MY QUALIFICATIONS - I am able to support you effectively by utilising multi-disciplinary qualifications and practical industry experience, providing a unique strength in organisational problem solving, practical research outcomes and authentic industry focused learning for students. My qualifications include a Detective's Appointment (QPS), Bachelor of Law (QUT), Masters of Business Administration – Masters of Professional Accounting (JCU), PhD (Commerce-Marketing)(JCU) 'Exploring regional small business engagement with Facebook technology', and membership of the Australian Institute of Company Directors (MAICD). I am also a CPM (Certified Professional Marketer) with AMI (Austrlian Marketing Institute), showing I can do the things I teach and research in the real world..

MY PRACTICAL EXPERIENCE - I have always worked full time while studying for my qualifications, practically applying skills and gaining over 20 years management experience across private and public sectors. I have provided services back to my community as a business consultant advising start-up and turn-around business ventures, on Executive committees, think tanks and as a Non-Executive Director in Board positions throughout rural, regional and remote Queensland.

I have several years of experience living and working in Aboriginal communities across the Northern Peninsula of Queensland, Gulf of Carpentaria and Central Western Queensland.

Due to the diversity of skills and experience that support the main thread of ‘resilience’, I have experience in the development, delivery and coordination of undergraduate, postgraduate, executive and professional practice programs (including medical & veterinary) across a number of JCU’s Colleges and Disciplines outside my 'home base' in the College of Business Law & Governance.

MY STUDENTS - Currently, I am a panel supervisor for Honours and PhD students. These students are accessing my experience with business technology adoption models, Mixed Methods problem solving (using Qualtrics for survey administration, Leximancer software for Qualitative analysis and SPSS software for Quantitative analysis).

• Marketing Honours student is exploring relationship of personality traits and FOMO with social media usage and its influence on purchase behaviour amongst the Gen Z.

• Consumer Behaviour based Cohort of five honours Pharmacy students are all working on different aspects of the compulsory introduction of e-scripting during COVID from a business/pharmacist practice perspective and also through the perceptions of consumers. These supervisions draw on my expertise in SME business technology adoption, consumer behaviour and behaviour change models.

• Behaviourally based PhD student is working to discover patterns in offender behaviour to locate deceased persons after violent crime to improve efficiencies in SAR resourcing and aid faster case progress for investigators and closure for victims families. I assist this student through practical experience with homicide investigations and police culture and translating that industry knowledge into an academic environment.

• PhD student is exploring digitization of business model innovation based in health contexts.

LET's MEET - Please feel free to connect if you’d like to discuss how I could help support your research project.