Nurhafihz Noor

Dr Hafihz is a Lecturer in Marketing at James Cook University Singapore with 10 years of industry experience. His research interests include services marketing, technology adoption, and Halal and hospitality. He has published over 30 academic articles, books, book chapters, industry reports, and newspaper contributions. He serves as an advisor for various organizations and an editorial board member of several journals.

His research publications include the European Journal of Marketing, Australasian Marketing Journal, Journal of Global Fashion Marketing, Journal of Islamic Marketing, Journal of Computer Information Systems, and Current Issues in Tourism. He is familiar with both qualitative and quantitative research methods including systematic reviews, content analysis, conceptual frameworks, autoethnography, interviews, surveys, structural equation modeling and scale development.

Dr Hafihz received his PhD with full scholarship from the University of Adelaide, his MSc from the University College Dublin, and a BBA from the National University of Singapore. He is a Chartered Fellow (CMktr FCIM) at the Chartered Institute of Marketing.