Nurhafihz Noor

Summary

Dr Hafihz is a Lecturer in Marketing at James Cook University (Singapore Campus). His research focuses on the fields of services marketing, technology adoption, and halal and hospitality. He has authored over 40 publications including scholarly articles in the European Journal of Marketing and the Journal of Islamic Marketing. His most recognized works include the development of an AI Service Quality Scale AISAQUAL and a review of the new halal tourism model RIDA co-authored with a global industry expert.

Dr Hafihz holds Fellowships from the Chartered Institute of Marketing (CMktr FCIM), the Chartered Management Institute (FCMI), and the Higher Education Academy (FHEA). Leveraging his decade of industry experience, he serves as an advisor for several organizations. In recognition of his contributions, he has received the university-level Early Career Researcher and Engagement Excellence Awards, an Emerald Publishing Research Excellence Conference Paper Award, and the industry-level Halal Travel Scholar of the Year Award from CrescentRating. These underscore his impact on both academia and industry in providing inclusive academic inquiry and thought leadership in emerging global markets.

Research Impact

• Advance the transformative service research agenda on well-being.
• Develop new conceptual frameworks and empirical scales to guide and measure the effective use of emerging technologies.
• Provide a state-of-the-art understanding of consumer behaviour, technology adoption, and the halal ecosystem.

Media Mentions

• JCU Singapore lecturer named Halal Travel Scholar of the Year
• Top 12 worldwide: JCU Singapore students shine in International Digital Marketing Competition