Projects

1

Publications

19

Awards

5


Contact Details

Biography

Dr Hafihz is a Lecturer in Marketing at James Cook University (Singapore Campus) with a decade of industry experience. He uses quantitative and qualitative research methods to study topics in services marketing, technology adoption, and halal and hospitality. His over 40 publications include academic articles in the European Journal of Marketing, Australasian Marketing Journal, Journal of Global Fashion Marketing, Journal of Islamic Marketing, Journal of Computer Information Systems, Current Issues in Tourism, and Young Consumers.

Research impact:

  • Advance the transformative service research agenda on well-being.
  • Develop new conceptual frameworks and empirical scales to guide and measure the effective use of emerging technologies.
  • Provide a state-of-the-art understanding of consumer behaviour, technology adoption, and the halal ecosystem.

In addition to his teaching and research, Dr Hafihz serves on several journal editorial and industry advisory boards. He contributes to the growth and inclusivity of various sectors and bridges the academia-practitioner gap by providing research-backed opinions to organizations. He is a Fellow of the Chartered Institute of Marketing (CMktr FCIM), the Chartered Management Institute (FCMI), and the Higher Education Academy (FHEA). He is also a recipient of the university's Early Career Researcher and Engagement Excellence Awards.

Research

Research Interests

  • Services marketing
  • Technology adoption
  • Halal and hospitality

Projects

Teaching

Research Advisor Accreditation
Advisor Type

Primary


Taught Modules
Current JCU Research Students
The Hospitality-Artificial Intelligence conundrum: Synergising guest acceptance and hotel adoption in an AI-driven World
Doctor of Philosophy (Management and Commerce)

Activities

Education
Committees
Awards
Associations
Languages
Consultancy
Employment

Output

Noor, Nurhafihz (2024) Artificial Intelligence Service Agents. [Reference Material] [DOI] ...
Other Publication ResearchOnline@JCU
Noor, Nurhafihz (2025) 'A closer look at halal brand image: systematic review and future directions'. Journal of Islamic Marketing, . [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz; Tong, Ashley; Zainol, Zahirah (2025) 'Unlocking LinkedIn adoption for higher educat. Young Consumers, 26 (7):172-187. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz; Bahardeen, Fazal (2025) 'An updated model for halal tourism: a review of RIDA by Cr. Journal of Hospitality and Tourism Horizons, . [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz (2025) 'Halal service quality: systematic review, conceptual model and future resear. Journal of Islamic Accounting and Business Research, . [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz; Sharifonnasabi, Fatemehghazalnaz; Nallarasan, Nitheesh Kumar (2025) 'Halal services. Journal of I, . [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Tan, Kim-Lim; Hofman, Peter S.; Noor, Nurhafihz; Tan, Sook-Rei; Hii, Ivy S.H.; Cham, Tat-Huei (2025)...
Journal Publication Open Access ResearchOnline@JCU
Zainol, Zahirah; Noor, Nurhafihz; Tong, Ashley (2024) 'Faithful and luxurious: Mediating halal with . Journal of Global Fashion Marketing, 15 (4):422-439. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz (2024) 'Technology acceptance model in halal industries: a systematic literature rev. Journal of Islamic Marketing, 15 (11):3156-3173. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz (2024) 'A scoping review of artificial intelligence in halal service'. Journal of Halal Service Research, 5 (1). ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz; Rao Hill, Sally; Troshani, Indrit (2022) 'Developing a service quality scale for ar. European Journal of Marketing, 56 (5):1301-1336. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz; Rao Hill, Sally; Troshani, Indrit (2021) 'Recasting Service Quality for AI-Based Se. Australasian Marketing Journal, 30 (4):297-312. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz; Rao Hill, Sally; Troshani, Indrit (2021) 'Artificial Intelligence Service Agents: R. Journal of Computer Information Systems, 62 (5):1009-1023. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Noor, Nurhafihz; Don, Prasad A.K.; Cassidy, John (2017) 'Factors affecting halal food purchasing by . International Journal of Islamic Marketin, 1 (4):366-387. [DOI] ...
Journal Publication ResearchOnline@JCU
Noor, Nurhafihz (2025) 'Book Review of Marketing 6.0: The Future is Immersive by Philip Kotler, Herm Journal of General Management, . ...
Journal Contribution Open Access ResearchOnline@JCU
Noor, Nurhafihz (2024) 'Book Review of The Routledge Handbook of Halal Hospitality and Islamic Touri International Journal of Islamic Marketing and Branding, 6 (2) :180-184. ...
Journal Contribution ResearchOnline@JCU
Noor, Nurhafihz; Zainol, Zahirah; Tong, Ashley (2024) 'Enhancing hospitality service quality with ar In: Noor, Nurhafihz, Zainol, Zahirah, and Ton...
Noor, Nurhafihz; Sim, Karen S. (2024) 'Impact of AI on the Flower of Service Model in the Hospitalit In: Noor, Nurhafihz, and Sim, Karen S. (2024) Impact of AI o...
Noor, Nurhafihz (2022) 'Halal Service Marketing: A Strategic Perspective' In: Noor, Nurhafihz (2022) Halal Service Marketing: A Strategic Perspective...
Book Chapter Open Access ResearchOnline@JCU