Nurhafihz Noor

Summary

Dr Hafihz is a Senior Lecturer in Marketing at James Cook University Singapore and an Associate Editor for the International Journal of Quality and Service Sciences (Emerald) and the Journal of Tropical Futures (SAGE). His research focuses on the intersection of services marketing and the ABCs: AI-driven service technologies, behavioural responses of consumers and organisations, and cultural contexts including halal markets. He has authored more than 50 publications and ranks among the top global scholars in AI service robots and halal markets. He is also a Fellow of the Chartered Institute of Marketing (CMktr FCIM), the Chartered Management Institute (FCMI), and the Higher Education Academy (FHEA). Pior to academia, he spent a decade in the industry, and he continues to advise organisations in board advisory roles. His work has been recognised through multiple awards for teaching, research, and service, reflecting his impact and thought leadership on emerging global markets.

Media Mentions

• Top 12 worldwide: JCU Singapore students shine in International Digital Marketing Competition
• JCU Singapore lecturer named Halal Travel Scholar of the Year
• JCU in Singapore academic recognised at 2025 Green Open Access competition
• Using BTS songs to teach marketing? Yes, says academic at JCU in Singapore