Unpacking Repeat Tourist Experience Through Multi-method Blog Analysis: A novel assessment using the Orchestra Model
Conference Contribution ResearchOnline@JCUAbstract
This study makes a unique methodological contribution in investigating the distinctive elements of repeat tourists’ experiences. It employs the netnography technique examining the blogs written by repeat travellers to India. The blogs were analysed with the help of multi-method approach involving content analysis and sentiment analysis. The results emphasised the relative importance of different aspects of experience and established that the cognitive aspects were the most important element of repeat tourist experiences followed by behavioural and then sensory elements. The findings suggest that different aspects of experience contribute to special tourists experience of repeat visits.
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7th World Research Summit for Hospitality and Tourism
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1
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Orlando, FL, USA
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World Research Summit for Hospitality and Tourism
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Orlando, FL, USA
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