Post COVID-19: cautious or courageous travel behaviour?

Journal Publication ResearchOnline@JCU
Bhati, Abhishek;Mohammadi, Zohre;Agarwal, Manisha;Kamble, Zilmiyah;Donough-Tan, Gerardine
Manisha AgarwalZilmiyah Kamble
Abstract

This paper focuses on post-pandemic travel behaviour and examines the relationship between destination-risk image and pre-travel behaviour using health-protective behaviour and media engagement as mediators. It empirically tests the model proposed by Bhati et al. The researchers adopt a pragmatist paradigm and utilise mixed methods to develop and test the adapted PMT framework. The findings confirm that, in the COVID-19 pandemic context, destination health-risk image has an effect on pre-travel behaviour via media engagement and health-protective behaviour. Respondents preferred destinations that handled the pandemic crisis effectively, implemented hygiene and safety protocols, and had robust healthcare systems.

Journal

Asia Pacific Journal of Tourism Research

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Volume

27

ISBN/ISSN

1741-6507

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Issue

6

Pages Count

20

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Publisher

Routledge

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Publisher Location

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Date

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EISSN

N/A

DOI

10.1080/10941665.2022.2091944