Post COVID-19: cautious or courageous travel behaviour?

Journal Publication ResearchOnline@JCU
Bhati, Abhishek;Mohammadi, Zohre;Agarwal, Manisha;Kamble, Zilmiyah;Donough-Tan, Gerardine
Manisha AgarwalZilmiyah Kamble
Abstract

This paper focuses on post-pandemic travel behaviour and examines the relationship between destination-risk image and pre-travel behaviour using health-protective behaviour and media engagement as mediators. It empirically tests the model proposed by Bhati et al. The researchers adopt a pragmatist paradigm and utilise mixed methods to develop and test the adapted PMT framework. The findings confirm that, in the COVID-19 pandemic context, destination health-risk image has an effect on pre-travel behaviour via media engagement and health-protective behaviour. Respondents preferred destinations that handled the pandemic crisis effectively, implemented hygiene and safety protocols, and had robust healthcare systems.

Journal

Asia Pacific Journal of Tourism Research

Publication Name

Asia Pacific Journal of Tourism Research

Volume

27

ISBN/ISSN

1741-6507

Edition

N/A

Issue

6

Pages Count

20

Location

N/A

Publisher

Routledge

Publisher Url

N/A

Publisher Location

N/A

Publish Date

N/A

Url

N/A

Date

N/A

EISSN

N/A

DOI

10.1080/10941665.2022.2091944