Broadening cultural horizons in social marketing: social marketing case studies in the Asia-Pacific region
Other Publication ResearchOnline@JCUAbstract
Broadening Cultural Horizons in Social Marketing: Social Marketing Case Studies in the Asia-Pacific region brings together a unique series of health, social and environmental case studies and empirical papers from community change agents from across Asia-Pacific. In a collaboration to share the latest tools and approaches to changing behaviours for societal wellbeing, the book provides insight from a cross-cultural perspective into the application of social marketing to address gaps in changing lifestyles among its targeted community. It allows the reader to learn new insights from academic, practitioner and industry experts. The book uses case studies to challenge people’s beliefs about societal well-being through cross-cultural perspectives. The case studies propose to use theory in new ways, providing the reader with an insight into theory application to the area of social marketing.
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ISBN/ISSN
978-981-15-8517-3
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Pages Count
271
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Publisher
Springer Singapore
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Publisher Location
Singapore
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DOI
10.1007/978-981-15-8517-3