Social Marketing Strategies for Low SES Communities

Raciti, Maria;Eagle, Lynne;Hay, Rachel

Abstract

This survey gathered information about expert practitioners' knowledge and experience about motivations, barriers and influencers affecting decisions about participating in further education. The information will help us to best to encourage the participation of people from groups who do not traditionally participate, or have low-participation rates in tertiary education.

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James Cook University

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Townsville, QLD, Australia

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