Harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project (Old ID 22493)
Role
Collaborator
Description
Working in partnership with staff from the Australian Government's DOtE, DSITI and DEHP, this project will use data collected from land managers and elsewhere to critically evaluate the way water quality improvement programmes are 'marketed'. It will use insights from those evaluations to inform the reconfiguration of marketing and engagement strategies associated with programmes scheduled for roll-out during 2017, demonstrating methods for monitoring and assessing the extent to which these different programmes and changed strategies improve adoption and alter behaviours.
Date
01 Jan 2016 - 10 Dec 2018
Project Type
N/A
Keywords
Water Quality;Great Barrier Reef;land managers;Behaviour Change;Social Marketing;assessing impact
Funding Body
Department of the Environment and Energy
Amount
480000
Project Team
Marina Farr;Meryl Churchill;Rachel Hay;Michelle Esparon;Natalie Stoeckl