An updated exploration of audio-visual music listening practices

Background: Consumers have many options regarding how they access and listen to recorded music. In addition to traditional physical formats, digital mediums and internet-based services for listening to music continue to evolve (Brown & Krause, 2020) such that audio-visual platforms are significant contributors to the digital listening landscape. For instance, YouTube is “the most widely used platform for music streaming” (Beuscart, et al., 2022) and TikTok has created new, interactive ways people engage with music (Vizcaíno-Verdú & Abidin, 2022). Although prior research has examined people’s preferences for particular audio formats (Krause & Brown, 2021), the present study will expand on this previous work by explicitly considering the uses and gratifications of both audio and audio-visual platforms. Aim(s): As a modified replication-extension of Krause and Brown (2021), the present study used Uses and Gratifications theory ask, how and why do people listen to music using audio-visual platform(s)? Study research questions included: (RQ1) What audio-visual formats do people use most often? (RQ2) Why do people use particular audio-visual formats to listen to music? In particular, (a) What are the uses and gratifications that people experience with regard to the format they use most often? and (b) Are the uses and gratifications different by format? Method: A convenience sample of 688 adults (Mage = 22.75) from Australia (n = 253), Singapore (n = 300) and the USA (n = 135) completed an online, mixed-methods survey which included demographic questions and measures of music engagement, preferences, and practices. Results: Data analysis is underway. Findings will address the stated research questions and are expected to differentiate listening experiences based on format choices. Discussion and conclusion: Expected findings will afford discussion as to how particular formats help listeners satisfy particular needs when listening to music in everyday life.

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ICMPC 2025: 18th International Conference on Music Perception and Cognition

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