Carbon Tracking for Carbon Transparency: A Promising Approach to Decarbonizing the Tropics

This chapter explores how blockchain-powered emission tracking technology can facilitate the adoption of low-carbon travel behaviors in tropical regions. Grounded in the combined Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), this chapter suggests that factors such as social and financial incentives, personal innovativeness, privacy concerns, perceived usefulness, ease of use, perceived behavioral control, attitudes, and social norms can influence the adoption of this technology. The core features of blockchain-based emission tracking apps, including safety, transparency, user-centricity, and adaptability, can play a crucial role in driving behavioral change. However, perceived complexity and concerns about data reliability may hinder adoption.

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The Business of Low-Carbon Tourism: The Case of the Tropics

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978-1-032-64806-4

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