Despite the excitement and activity generated by popular culture tourism (PCT) in recent years, some critical voices question whether PCT is a promising direction in the development of cultural tourism. Perhaps, it is simply a well-publicized but passing trend driven by the popularity of ‘fast’ culture - a "pervasive cultural craving for immediate amusement" (Aho, 2007). Perhaps, it will gradually subside and shift to the periphery of cultural geography. If we were to interpret the success of PCT as a result of feverish consumption of goods and services (one dictated by our overstimulated environment), would there be a point of saturation beyond which PCT would not be able progress? If so, can PCT, after reaching a point of stagnation, face rejuvenation or will it fall into decline?
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Tourism’s new markets: Drivers, details and directions
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978-1911635628
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256
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Goodfellow Publishers
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United Kingdom
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