Radio relationships: Perceptions on listenership and well-being

Objective: As Australia boasts large radio listening audiences with high engagement among older adults, we examined Australian radio personnel’s perceptions of their role in delivering radio and how it facilitates listener well-being. Method: Semi-structured individual interviews were conducted with 16 radio personnel affiliated with music- and talk-based community and public stations broadcasting in Melbourne, Victoria. Results: Thematic analysis indicated two main themes: communication style (e.g., making listeners a part of the conversation, speaking to “one” person, and strong listening skills) and authenticity. Presenters focus on both creating and maintaining relationships as well as promoting community through their on-air actions and programming. This inherently fosters connection and facilitates listener well-being. Conclusions: The findings have implications for considering how the radio can be used as a tool for enhancing quality of life and for how radio stations manage presenter training and programming changes to support listener connection.

Australasian Journal on Ageing

Australasian Journal on Ageing

44

1741-6612

N/A

1

7