Learning from the COVID-19 Pandemic: Media Representations of Responsible Coffee Tourism Practices in Indonesia

This paper reviews the media representations of responsible coffee tourism practices during the pandemic of COVID-19 in Indonesia. The key aim is to identify the leading actor and the themes of responsible coffee tourism practices by critically analysing the stakeholders’ roles in coping with the disruption. The archival information from internet media in 2020 was collected via the Google search engine. The data were classified in three different time frames: the initial (January–April), the second midpoint (May–August), and the third midpoint (September–December). Subsequently, Leximancer was employed to assist the analysis of the collected 128 articles. The results indicated that the government institutions were the leading actors in encouraging responsible coffee tourism practices during the pandemic. Different themes of responsible coffee tourism practices emerged from the three-time periods investigated: operating business as usual, raising awareness of potential risks, and edification. The contribution of media representation to the business’ learning curve is discussed. The pandemic is not over yet. Nevertheless, the first-year discourses analysis could provide some guidelines for stakeholders’ future directions of managing crisis in tourism responsibly.

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Community empowerment, sustainable cities and transformative economies

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978-981-16-5259-2

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