Understanding Boutique Hotels in Da Nang, Vietnam

Extensive research in tourist behaviour suggests that the search for novelty is one of the core motives for travelling. Consumer behaviour in the accommodation sector is also aligned with this observation. Customers’ constant search for novel accommodation experiences has increased the popularity of boutique hotels worldwide. In Vietnam, the boutique hotel segment has received much attention from domestic and international tourists. This paper, therefore, aims to provide insights into customers’ experiences of boutique hotels in Da Nang, Vietnam. A total of 816 guest reviews for 10 boutique accommodations from TripAdvisor were used for text analysis using Leximancer software. Conceptual and relational analyses revealed 38 concepts clustered into tangible and intangible attributes. The findings in this study can help the management of boutique hotels to improve future guest experiences by using an understanding of past experiences analysed.

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ASEAN Tourism Research Conference 2018

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978-967-0173-57-3

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