Young women won’t be told how to behave, but is #girlboss just deportment by another name?

Journal Contribution ResearchOnline@JCU
Maguire, Emma
Abstract

[Extract] In today’s terms, June Dally-Watkins was Australia’s OG (original gangster) #girlboss. The illegitimate child of a single mother, Dally-Watkins came from humble rural beginnings and found fame as a young model in 1950s Sydney. She turned this fame into a fortune, using her profile to start a chain of finishing and deportment schools for young women and, later, young men. Dally-Watkins’ schools, which still operate today, taught catwalk strutting, posing for photographs, and make-up application. She taught models how to win beauty pageants and taught men how to court like gentlemen. And she made a lot of money doing it. Dally-Watkins died earlier this week, and is being remembered as a strict yet charming teacher and a very successful businesswoman. The legacy of Dally-Watkins and what she symbolises as a successful and feminine woman presents an opportunity to think through some of the ways our culture both applauds and maligns women’s success.

Journal

The Conversation

Publication Name

The Conversation

Volume

26 February 2020

ISBN/ISSN

2201-5639

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Pages Count

5

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Conversation Media Group

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