A panorama of Muslim tourists' queries: what do they want to know about travelling?

Searching for information is considered an important component of travel purchasing behaviour and trip experience. Good information assists tourists' decision-making and reduces anxiety, uncertainty and risks (Kang et al., 2020; Morrison, 2019; Xiang et al., 2015; Pabel and Prideaux, 2015; Yagi and Pearce, 2019). Three main sources of information include destination-dominated information (e.g. DMOs' marketing and promotion campaigns and websites), interpersonal and third-party information (e.g. TripAdvisor, Michelin, Lonely Planet) and internal sources (e.g. memories from past travel experiences) (Morrison, 2019). Nowadays, the popularity and trends in using the internet for travel planning is widespread; indeed it has been identified as a major source of information (Xiang et al., 2015). Moreover, traveler review sites such as TripAdvisor and Lonely Planet have grown in popularity due to the consumers' perspective that these sources are credible and easy to access (Morrison, 2019).

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Tourisms New Markets: drivers, details and directions

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978-1-911635-62-8

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